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Before you ever decided who you are, the decision was quietly made for you.

In this powerful episode, Keith Leonard takes you beneath the surface of personality into the hidden architecture of identity, the early programming shaped by family, culture, language, and emotion that still influences who you believe yourself to be today.

You’ll discover how beliefs are formed and reinforced, the unconscious rules you’ve been obeying without realizing it, and what neuroscience reveals about how the brain predicts “who you are” every single day.

Through guided reflection and grounded psychology, Keith helps you uncover the invisible blueprint that has been running your life — and shows you how to begin rewriting it consciously.

This episode is all about self-freedom. Because once you see how your identity was installed, you can finally decide who you’re becoming next.

For more information on Identity Engineering, visit www.TheIDShift.com

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Most people don’t fail at change because they’re weak — they fail because they’re building it on the wrong level.

In this episode, Keith Leonard reveals the hidden structure beneath every transformation, the Six Logical Levels of Change: Environment, Behavior, Capability, Belief, Identity, and Purpose. You’ll discover why most self-help advice only operates on the surface, how to recognize which level you’ve been working from, and how to finally create change that lasts.

Through clear explanations and relatable examples, Keith shows how small shifts at the identity and purpose levels can naturally realign everything below them, your habits, emotions, confidence, and results. You’ll also learn a quick self-diagnostic to help you identify exactly where your growth is stuck and what to do next.

If you’ve ever wondered why your progress disappears as soon as life gets busy, this episode will change the way you think about change itself.

For more information on Identity Engineering, visit www.TheIDShift.com

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Season 1 | Episode 1 | The Beginning of Reinvention

Most people spend their lives trying to change what they do... their habits, routines, and behaviors. All without realizing that the real key to transformation lies deeper: in who they believe themselves to be.

In this opening episode of Identity Engineering, Keith Leonard invites you to question the illusion of identity, the quiet assumption that your habits and history define who you are. Through personal storytelling and honest reflection, he shares the pivotal moment that reshaped his understanding of self and inspired his groundbreaking book, Identity 2.0: You Are Not Who You Think You Are.

You’ll discover a new way of thinking about identity, not as a personality you have to “fix,” but as an operating system that can be upgraded and rewritten. When you change the code, your behavior changes naturally.

This episode closes with a reflective question that’s been a turning point for thousands of people:

Who have I been pretending to be?”

Take a deep breath, press play, and prepare to see yourself — and your potential — through entirely new eyes.

For more information on Identity Engineering, visit www.TheIDShift.com