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If It’s Not a Hell Yes, It’s a Hell No: Aligning Your Business With What Matters

If It’s Not a Hell Yes, It’s a Hell No: Aligning Your Business With What Matters

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In this episode, Wendy and Krystal pull back the curtain on a powerful exercise they did to align their business with their values. They walk through how to go beyond surface-level buzzwords and instead identify the values that actually show up in your calendar, boundaries, and offers. This candid conversation is full of real talk about hard decisions, burnout, and how choosing values like kindness and integrity helps you build a sustainable, soul-aligned business.

If you’ve been feeling out of sync with your business — or like you’re constantly chasing someone else’s blueprint — this episode will feel like a breath of fresh air.

💫 Ready to realign your business with your values? Join us at the SAVOUR™️ Mastermind Retreat for strategy, support, and soul-driven momentum.


Meet Your Hosts

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.


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