Most business owners work incredibly hard to get clients, only to fall into the exhausting boom–bust cycle — busy one month, quiet the next, constantly chasing leads, and never quite getting ahead. In this session, Nik Cree breaks down the simple five-step system that turns your website, CRM, and email sequence into a perpetual automated lead machine so your business keeps growing even when you’re focused on delivery. If you’ve ever felt like your marketing stops the moment you get busy, this training shows you how to break that pattern for good.

Join our free live training every Tuesday from 6–7:30pm AESThttps://ezyurl.co/bosio

What You’ll Learn:

• Why most business owners get trapped in the cash-flow rollercoaster

• The real job of your website (and why it’s not selling your services)

• How to create a lead magnet that solves a micro-problem and builds trust

• What to put in your CRM and how to automate follow-up properly

• The email sequence structure that builds momentum and drives action

• How to research real customer problems using Facebook groups

• Why follow-up is responsible for the majority of sales — and how to master it

• When to introduce paid traffic (and why most people start too early)

• How to systemise your lead flow so you’re never starting from zero again

Why It Matters:

When your lead generation depends on you showing up every day, you stay stuck on the treadmill. But when your website, lead magnet, CRM and follow-up are working together, you build a consistent, predictable flow of enquiries — without grinding harder. This creates stability, confidence, and the freedom to focus on delivering great work rather than chasing the next customer.

About the Speaker – Nik Cree

Nik Cree is a digital marketing strategist, CRM specialist and founder of SmashGo. With more than 30 years in business and decades in the online world, Nik helps small business owners create simple, reliable marketing systems that generate leads automatically. His training style is practical, friendly and focused on real-world application for non-techie business owners.

Timestamps:

00:00 Why most websites fail to generate consistent leads

02:42 The boom–bust cashflow cycle and how to flatten it

05:14 Real-time poll: who has a website, CRM and lead capture

11:23 The true purpose of your website (and it’s not selling)

14:47 Why only 3% of visitors are ready to buy — and what to do instead

18:04 What makes a strong lead magnet and why “newsletter signup” doesn’t work

22:20 Micro-problems: the real key to creating high-converting offers

28:27 Example: the home-loan affordability calculator and next-step invitations

37:26 Why your CRM and automated email sequence do the heavy lifting

44:11 Solving one problem while setting up the next step in the journey

50:40 Why paid ads amplify results — good or bad — and when to use them

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio