IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy (#657)
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IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy (#657)
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This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored.
IndiGo operates out of India, which is the world’s 5th biggest economy.
The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5 months ago.
Hosted by Amanda Cromhout
Show notes:
1) Neetan Chopra
2) IndiGo
3) BluChip
4) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Book)
5) Accelerated Digital Transformation: How Established Organizations Can Gain Competitive Advantage in the Digital Age (Book)
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