In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.

He delves into  why your brain is wired to fit in and be forgettable and how that instinct is quietly killing your brand, your influence.

Howie shares  the signs behind what it means to stand out. He explores the fear that keeps you invisible, then provides two proven ways for you to be remembered, respected, and ultimately chosen.

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Episode Breakdown:

0:00:00 The Von Restorff effect and why it matters

0:07:43 The ancient programming keeping you invisible

0:11:55 The What and How Framework to stand out

From Me:

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LinkedIn

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Catch up with my conversation with the fabulous Sam Horn on Episode 30.

The Matrix clip.

Watch the Dollar Shave Club ad with the What and How.

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Produced by Ideablossoms

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing.  She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue.

They delve into  the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C.

Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business,  a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results.

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Episode Breakdown:

0:00:00 Behavioral science principles really do work

0:09:17 Debunking myths in B2B marketing

0:16:00 How to apply behavioral science tactics in B2B

0:23:34 The benefits of keeping it simple and honest

0:34:25 Five game-changing tactics to implement today

0:48:08 The need for testing and reworking solutions

0:54:22 Influence styles and imperfect testimonials

1:02:27 Research-backed email tactics for real results

From Our Guest:

Website

LinkedIn

X

Instagram

Get the book, Using Behavioral Science in Marketing.

Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini.

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Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence.

Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Dogs, low effort, and principles of influence

0:10:19 Friction and the Persuasion Slide framework

0:20:31 How to use AI to get a leg up in your business

0:30:20 Improve emotional decisions and communication

0:42:39 Reducing friction, the IKEA effect, and Hook Model

0:47:02 The  democratization of neuromarketing tools

From Our Guest:

Website

LinkedIn

Youtube

X

Facebook

Instagram

Get the books, Friction, Brainfluence, and The Persuasion Slide.

Listen to Roger's podcast Brainfluence.

Here's the AI Eye Tracking Simulator Roger mentions.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

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Produced by Ideablossoms

Hosted on Ausha. See ausha.co/privacy-policy for more information.