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Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

Auteur(s): Jyll Saskin Gales
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À propos de cet audio

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.

Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.

Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.

Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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Épisodes
  • PMax vs. Shopping vs. Search: Which is best for ecommerce?
    Dec 18 2025

    Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products.

    She discusses why the newest AI features aren't always the best place to start, especially if you are working with a limited daily budget or a new Merchant Center feed. Jyll breaks down exactly when it makes sense to graduate from Standard Shopping to Performance Max, and why "boring" Shopping campaigns often outperform Search campaigns for retail businesses. Plus, she explains the dangers of running all three campaign types simultaneously and how to stop them from stealing traffic from one another.

    In this episode, we'll cover:

    • The specific budget and sales volume thresholds you need to hit before launching a PMax campaign
    • Why Standard Shopping is usually the best starting point for validating your conversion tracking and feed
    • The pros and cons of Google Search versus Google Shopping for e-commerce products
    • How to handle campaign overlap so you aren't competing against yourself


    Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

    Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

    You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    Google Ads Coaching
    Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    Inside Google Ads course
    Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    Resources mentioned in this episode
    Inside Google Ads episode 39: Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    Read more about this topic on Jyll's Google Ads Blog

    Which bid strategy should you use in Google Shopping campaigns? https://learn.jyll.ca/blog/should-you-use-manual-or-automated-bidding-in-google-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    How to Optimize Your Google Shopping Feed for Better Results https://learn.jyll.ca/blog/how-to-optimize-your-google-shopping-feed-for-better-results?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

    Follow Jyll on social media
    https://www.linkedin.com/in/jyllsaskingales
    https://www.youtube.com/@the_google_pro
    https://www.instagram.com/the_google_pro
    https://www.threads.net/@the_google_pro

    Voir plus Voir moins
    13 min
  • Which Google Ads strategy is best for building awareness?
    Dec 11 2025

    Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use.

    Key topics discussed:

    • The difference between bidding for reach versus bidding for engagement
    • Why "Maximize Clicks" might be the best awareness strategy for Demand Gen
    • Why keyword-based audiences don't work on Display campaigns, and what to use instead
    • Lookalikes: worth your money?
    • The ABCD framework for high-performing YouTube ad creative
    • How to genuinely measure the success of an awareness campaign

    Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

    Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

    You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode98

    Google Ads Coaching
    Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode98

    Inside Google Ads course
    Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode98

    Resources mentioned in this episode
    - Inside Google Ads episode 77: All 12 Google Ads bid strategies EXPLAINED! https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode98
    - Inside Google Ads episode 78: 3 strategies to promote your YouTube video with Google Ads https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode98

    Read more about this topic on Jyll's Google Ads Blog

    • YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode98
    • Where can you use custom segments in Google Ads? https://learn.jyll.ca/blog/where-can-you-use-custom-segments-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode98
    • The Ultimate Guide to Google Ads Bid Strategies https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-bid-strategies?utm_source=podcast&utm_medium=referral&utm_campaign=episode98


    Follow Jyll on social media
    https://www.linkedin.com/in/jyllsaskingales
    https://www.youtube.com/@the_google_pro
    https://www.instagram.com/the_google_pro
    https://www.threads.net/@the_google_pro

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    14 min
  • Top 10 Google Ads Mistakes to Avoid
    Dec 4 2025

    If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable expectations. Tune in to ensure your account doesn't fall victim to these costly mistakes!

    Key Topics Discussed:

    • The number one silent killer of Google Ads campaigns (can you guess what it is?)
    • Why you must look beyond the Google Ads platform to truly understand performance
    • The difference between your keywords and the actual search terms you advertise on
    • Segmentation: organizing campaigns based on user intent
    • Who should avoid broad match keywords?
    • How to investigate and solve major shifts in CPA or ROAS
    • Debunking the myth that Quality Score doesn’t matter (it does!!!)
    • Why you need to educate clients and stakeholders about Google Ads nuances
    • Why increasing your budget isn't always the right way to scale


    Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

    You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

    Google Ads Coaching
    Worried that you're making some of these mistakes? Book a call with Jyll to get your Google Ads working the way you need them to! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

    Inside Google Ads course
    Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

    This episode is based on Jyll's bi-weekly Google Ads newsletter, The Insider, with more than 8,000 subscribers. Join now for free to get real-world Google Ads case studies in your inbox every other Tuesday: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

    Follow Jyll on social media
    https://www.linkedin.com/in/jyllsaskingales
    https://www.youtube.com/@the_google_pro
    https://www.instagram.com/the_google_pro
    https://www.threads.net/@the_google_pro

    Voir plus Voir moins
    19 min
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