Keywords

word of the year, intentionality, personal growth, marketing, reflection, goal setting, authenticity, leadership, mindfulness, business strategy


Summary

In this episode of the Marketing Deconstructed podcast, Jennifer White discusses the importance of choosing a word of the year as a means of setting intentions and guiding personal and professional growth. She reflects on her past experiences with her chosen words, 'alignment' and 'intentional,' and shares her process for selecting a new word for 2026. The conversation emphasizes the significance of authenticity, mindfulness, and the integration of personal values into business practices, culminating in her choice of the word 'steadfast' for the upcoming year.


Takeaways

Choosing a word of the year can guide your intentions.
Reflecting on past experiences helps in setting future goals.
Intentionality is key in both personal and professional decisions.
Your word should resonate with your current reality and aspirations.
It's important to integrate your word into all areas of life.
Choosing a word should not feel like a pressure but a guiding force.
The word should evoke a feeling of comfort and alignment.
Steadfastness means consistent movement without urgency.
Building authority should come from experience, not pressure.
Daily practices like prayer and reflection can anchor your intentions.


Titles

Choosing Your Word of the Year: A Guide to Intentional Living
Reflecting on 2025: Lessons Learned and Goals Ahead


Sound bites

"I want to do it with calmness."
"I want my life to feel blank."
"I move forward with calm conviction."


Chapters

00:00 Intentional Beginnings: Choosing Your Word of the Year
08:28 Reflecting on the Past: Navigating 2025 with Purpose
19:51 Steadfast Goals: Defining My Word for 2026