For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

Join Aia Laser on the latest episode of B2B Marketing Insider as she sits down with WOW marketing expert John Dwyer to explore how the WOW factor can reshape modern B2B digital marketing strategies. From deep-tech brands to fast-moving SaaS companies, John explains how organizations can uncover a powerful WOW moment and use it to strengthen positioning, improve messaging, and accelerate B2B lead generation.

Aia and John break down how B2B companies, especially deep-tech and engineering-driven teams, can uncover a true WOW moment and use it to strengthen their messaging, refine customer experience, and support long sales cycles. They also discuss how WOW insights connect naturally to strategic foundations like clear positioning, strong storytelling, and data-backed validation using digital marketing analytics. Whether they’re established tech brands or fast-growing startups navigating the world of startups digital marketing.

This episode is full of practical takeaways for marketers seeking sharper positioning, stronger narratives, and a more memorable presence in competitive spaces. For B2B tech companies and startups, the episode also highlights how WOW thinking increases the effectiveness of B2B for tech companies’ campaigns.

Chapters

(00:00) – Welcome to the B2B Marketing Insider with Aia Laser
(00:33) – Introducing Guest John Dwyer & The Institute of WOW
(01:00) – What Is the WOW Factor? Core Framework Explained
(03:42) – Can Every Company Have a WOW? Misconceptions & Reality
(05:14) – WOW in B2B: Long Sales Cycles, Committees, and Deep-Tech Products
(06:47) – Turning Technical Features Into Emotional WOW Messaging
(08:12) – Finding the WOW for B2B Customers
(09:14) – Real Examples: Incentives, Offers & Creative Hooks
(12:58) – How John Identifies the First High-Impact WOW
(15:54) – Applying WOW in Heavy Manufacturing & Engineering Industries
(19:40) – Balancing Technical Depth vs. Creative Messaging
(20:44) – B2B Targeting Challenges: Finding the Right Audience
(24:35) – The Human Touch: Why Classics of Marketing Still Work
(27:28) – Navigating Misinformation, AI Content, and Buyer Skepticism
(30:59) – The Importance of Testimonials for Trust & AI Engines
(33:24) – The Power of Humor in Modern Marketing
(38:57) – “Wasted WOWs”: When Companies Choose the Wrong Hook
(43:01) – Do WOW Factors Need Refreshing or Stay Constant?
(46:18) – Can Companies Have Multiple WOWs?
(48:24) – Incentives and Free Offers: When WOW Works (and When It Doesn’t)
(52:25) – Crafting a WOW That Stands the Test of Time
(57:23) – Where to Learn More: John’s Workshops & Resources
(58:20) – Exploring a Future Case Study with John
(01:03:52) – Why Incentives Are Needed for Non-Tech-Savvy Audiences
(01:06:23) – Closing Remarks with Aia Laser & John Dwyer

Follow Us:
Inter-Dev B2B Digital Marketing LinkedIn

Inter-Dev B2B Digital Marketing Facebook

https://www.youtube.com/@interdevb2b/

https://inter-dev.co.il/contact-us/

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results. In this episode, we explore the core concepts of Generative AI and how it enables more intuitive online experiences. Learn how businesses can adapt and thrive by leveraging this innovative technology.

We delve into the importance of data-driven B2B marketing strategies for understanding consumer trends and preferences. Uncover how SGE’s robust analytics offer deeper insights into target audiences, leading to more impactful content and higher conversion rates. By automating time-consuming SEO marketing tasks like keyword research and content generation, SGE grants marketers the freedom to focus on growth-driven initiatives.

Whether you’re a startup or a well-established enterprise, grasping the full potential of SGE can redefine your market positioning. Our discussion covers practical steps to integrate Generative AI into everyday marketing operations while upholding ethical standards and user trust. Tune in to revolutionize your approach to digital marketing with Google’s SGE.

Chapters:

(00:00) Inter-Dev B2B Marketing Podcast

(00:22) How Google’s SGE Redefines Marketing

(00:58) Embracing Innovation in Marketing

(01:26) Understanding Generative AI

(01:48) Implications of Generative AI

(02:09) Evolution of Search: The Emergence of SGE

(02:31) Differentiating SGE

(02:48) Leveraging SGE for Market Research

(03:09) Enhancing Audience Understanding

(03:29) Optimizing Content Creation with SGE

(03:49) Fostering Creativity

(04:07) Enhancing SEO with SGE

(04:29) Personalization and Targeting

(05:03) Real-Time Adaptation

(05:06) Driving Efficiency in Advertising

(05:40) Precision Targeting

(05:42) Overcoming Challenges and Limitations

(06:22) Ethical Imperatives

(06:35) Q&A: How SGE Differs from Traditional Algorithms

(06:55) Q&A: Content Creation and Optimization

(07:29) Q&A: Advertising Efficiency and ROI

(08:01) Q&A: Key Challenges for Businesses

(08:48) Conclusion on Google’s SGE

Follow Us:
Inter-Dev B2B Digital Marketing LinkedIn

Inter-Dev B2B Digital Marketing Facebook

https://www.youtube.com/@interdevb2b/

https://inter-dev.co.il/contact-us/

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing strategies.

The discussion covers a spectrum of topics—from the evolution of AI in content creation and dynamic personalization to the role of agile KPI tracking and multi-channel optimization. Dana’s insights reveal how even startups can maximize their limited resources using innovative tools.

This episode is packed with actionable advice for marketers looking to refine their campaigns, improve engagement, and generate more qualified leads. Tune in to learn how to turn data into a strategic asset without sacrificing creativity.

Chapters:

(00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman

(00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security

(01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond

(06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions

(13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels

(18:56) – The Personal Touch: The Power of Personalization in B2B Marketing

(27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity

(30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana

Follow Us:
Inter-Dev B2B Digital Marketing LinkedIn

Inter-Dev B2B Digital Marketing Facebook

https://www.youtube.com/@interdevb2b/

https://inter-dev.co.il/contact-us/