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Interview with Logan Duvall, When His Son Got Cancer, He Changed How America Eats and Lives

Interview with Logan Duvall, When His Son Got Cancer, He Changed How America Eats and Lives

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 When Logan Duvall's 5-year-old son Lander was diagnosed with stage 4 cancer, he asked the oncologist a simple question: "What should I feed him?" The answer - "It doesn't matter" - set him on a mission that would transform his family's farmers market into a 132,000-subscriber health education movement. - How to focus on what you can control during a crisis - The "lattice work of mental models" for ing knowledge across disciplines - Why "stacking" beats "scaling" in building a mission-driven business - How teaching accelerates your own learning - The truth about nutrition that mainstream medicine often ignores - Practical first steps for taking control of your family's health - 00:00 — Introduction to Logan Duvall and Sowing Prosperity - 03:08 — Logan's early career: pipelines, EMS, and real estate - 08:38 — Taking over the family farmers market after grandfather's passing - 09:54 — The devastating diagnosis: Lander's stage 4 cancer at age 5 - 12:00 — "What can I control?" - The mindset that changed everything - 15:01 — How cancer transformed his passion for the market - 16:37 — Why teaching is the best way to learn - 18:21 — Responding to critics: "You're not a doctor" - 25:02 — The power of sharing your story publicly - 26:11 — Logan's "superpower": the lattice work of mental models - 37:10 — Why we're never outside anymore and how it affects health - 53:59 — Stacking vs. scaling: building a mission-driven business - 01:12:26 — RFK and the health awakening movement - 01:12:46 — First steps to taking control of your health Logan Duvall is the founder of Sowing Prosperity, a YouTube channel with 132,000+ subscribers focused on health, nutrition, and self-reliance. He operates Mimi and McGee, a thriving farmers market in Arkansas that includes a bakery and artisan production. After his son's cancer diagnosis, Logan dedicated himself to researching nutrition and sharing his findings to help others. with Logan: - YouTube: Sowing Prosperity - Farmers Market: Mimi and McGee (Atkins, Arkansas) About the Podcast: The Principled Entrepreneur podcast features in-depth conversations with business owners who live by their principles. Hosted by Caleb and Jody, each episode explores the stories, struggles, and lessons behind building businesses with integrity. Timestamps: 00:00 - Introduction 01:09 - Meet Logan Duvall - YouTube sensation and farmers market owner 02:11 - The long friendship between Logan and the hosts 03:08 - Logan's early career: petroleum, EMS, and working 96-hour shifts 03:55 - How EMS gave insight into healthcare crises 08:34 - Taking over Mimi and McGee after grandfather's cancer battle 09:52 - The devastating news: Lander's stage 4 cancer diagnosis at age 5 10:27 - "What's going through your mind?" - Processing the unthinkable 12:00 - The research begins: ordering every cancer book available 13:06 - "What do I feed him?" - The oncologist's shocking response 14:17 - Understanding nutrition as the first layer of control 15:01 - How cancer transformed perspective on business and success 16:37 - Teaching as learning: sharing knowledge publicly 17:37 - Logan's passion for cancer research and education 18:21 - Responding to critics about qualifications 25:02 - The impact: success stories from followers 26:11 - The "lattice work of mental models" - Logan's superpower 37:10 - Why modern life diss us from nature 38:48 - Ancient evidence: diseases of kings vs. workers 53:59 - Stacking vs. scaling: a different approach to business growth 01:07:07 - First steps to taking control of your health 01:13:44 - Closing thoughts and gratitude
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