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Is authenticity dead in the age of AI? How brands need to look past transactional customer journeys and think authentically and emotionally.

Is authenticity dead in the age of AI? How brands need to look past transactional customer journeys and think authentically and emotionally.

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In this episode of Facing Disruption, host AJ Bubb sits down with Eli Becker, senior creative strategist at Teak, to explore AI’s impact on storytelling, creativity, and brand authenticity. Discover how brands can stay human in an age dominated by automation and where the next creative renaissance may come from.

You’ll learn how to balance data‑driven insights with emotional storytelling, why AI can't replace human nuance, and what brands can do to keep their message truly authentic.


What you’ll discover:

  • How AI is reshaping storytelling and strategy
  • Why creativity—not data—is today’s competitive edge
  • The evolution of “authenticity” in modern branding
  • How to find emotional truth in marketing and customer experience
  • The rising importance of play and experimentation in creative work
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