In this episode of It’s a Good Life, host Brian Buffini talks with bestselling author and keynote speaker Jon Acuff on how using a framework of “5 Cs” can help you break through burnout and reignite your purpose. Jon shares how discomfort is actually a good thing and the only true way to know you are headed towards meaningful change.

He also shares how leaders who want to succeed must learn to recognize the value of making mistakes and trying again, as well as asking for help.

Lastly, Jon previews his upcoming book Procrastination Proof: Never Get Stuck Again and explains why procrastination isn’t a character flaw but a coping strategy. He offers tips on how you can recognize and replace it with better tools and habits so you never get stuck again.

YOU WILL LEARN:

• The 5 Cs (clarity, courage, community, consistency, and coaching) that Jon uses to build a remarkable year.
• Why many who feel burnout are actually bored and what they can do to change that.
• Why it's important to celebrate achieving your goals and then move onto setting new ones.

MENTIONED IN THIS EPISODE:

• Soundtracks: The Surprising Solution to Overthinking (Overcome Toxic Thought Patterns and Take Control of Your Mindset) by Jon Acuff
• Procrastination Proof: Never Get Stuck Again by Jon Acuff

NOTEWORTHY QUOTES FROM THIS EPISODE:

“How do I have an amazing or remarkable year — clarity, courage, community, consistency, and, of course, coaching.” — Jon Acuff

“The only way to know you're outside your comfort zone is if you're uncomfortable. That’s the sign you’re actually headed in the right direction.” — Jon Acuff

“I’m realizing there’s no leadership playbook where you always know the right move. You’re going to blow it. And you learn.” — Jon Acuff

“If you’ve achieved the big goals you set years ago — great. Celebrate it. But now it’s time for a new scorecard.” — Jon Acuff

“High performers tend to be hyper-specific about career goals but casual about relationship goals, and that doesn’t work. — Jon Acuff

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Sales is one of the most important professions in the world. In this episode, Brian shares the many virtues of this noble occupation and outlines the three characteristics that all great salespeople share.

YOU WILL LEARN:

· Why you must have a desire to serve.

· Why you have to be able to consult.

· How you can muster the courage to ask.

MENTIONED IN THIS EPISODE:

Free Business Consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Nothing happens without a sale.” – Brian Buffini

“A desire to serve is where a great salesperson comes from.” – Brian Buffini

“Service is an attitude of the heart.” – Brian Buffini

“As a great salesperson, you get paid in more than money.” – Brian Buffini

“If you have a desire to serve, the ability to consult and the courage to ask, you're going to crush it.” – Brian Buffini

itsagoodlife.com

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Social media is filled with “doom and gloom” projections for the 2026 real estate market. In this inspiring podcast, Brian Buffini shares why he believes the opposite; that for those agents who use the right type of marketing, the year ahead is filled with promise. Brian also delivers his fact-based predictions on the housing inventory, who is going to be selling and how to best reach those sellers. Additionally, he previews Buffini’s new program for 2026, the Blitz, that will help agents garner more leads, close more deals and make more money.

YOU WILL LEARN:

• Why Brian feels so strongly that the real estate market is returning to a more balanced market, similar to that of 2019.
• The research-based statistics on the median American home seller and how to effectively market to them.
• How Buffini’s new year-long program, the Blitz, will use proven strategies, with all-new assets, videos and more, to help agents gain more leads, close more deals, and make more money in 2026.

MENTIONED IN THIS EPISODE:

Free Coaching Session

Buffini & Company’s the Blitz

NOTEWORTHY QUOTES FROM THIS EPISODE:

“So first and foremost, I want you to remember this. The real estate market will return to the rhythm of 2019.” — Brian Buffini

“The median age of a home seller is 64 years old. Your marketing and your messaging must apply to them.” — Brian Buffini

“Why are people moving? To be closer to family and friends.” — Brian Buffini

“I'm going to tell you that for 99% of REALTORS®, their marketing and their focus is set up for a market that doesn't exist.” — Brian Buffini

“The Blitz was built to help you generate 85% of your leads in 180 days and do an extra deal a month.” — Brian Buffini

Hosted on Acast. See acast.com/privacy for more information.