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The concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers.

Mentioned in this episode:

Blue Like Jazz by Donal Miller

Building a StoryBrand by Donald Miller

Inspirational quotes from today’s interview:

“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini

“If you understand story, you understand a lot more about what’s going on in life.” — Donald Miller

“People are looking to be invited into a story.” — Donald Miller

“We need to find where our story and our customer’s story overlap.” — Donald Miller

“If you’re selling a product, you’re solving a problem.” — Donald Miller

Itsagoodlife.com

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In this powerful episode, Brian Buffini sits down with Lauren Sisler, Emmy award–winning sports broadcaster, author, and keynote speaker, to discuss her inspiring new book, Shatterproof. At just 18 years old, Lauren, who was attending Rutgers College on a gymnastics scholarship, was dealt a devastating double blow — her parents died within five hours of each other, both to opioid overdoses. In this broadcast, Lauren shares how her faith in God, her background as an elite athlete and guidance from her aunt, helped her through grief, shame and denial and ultimately, to forgiveness, freedom and purpose. Now, as an in-demand keynote speaker, she shares her story, helping others facing their own challenges so that they too might find peace. You’ll be inspired to “jump scared,” push past discomfort, and create your own personal legacy.

YOU WILL LEARN:

• How leaning into adversity and discomfort can help strengthen you and give you permission to heal.
• Why owning your story is key to breaking free from shame.
• How to find purpose and identity no matter the circumstances beyond your control.

MENTIONED IN THIS EPISODE:

• Shatterproof by Lauren Sisler

NOTEWORTHY QUOTES FROM THIS EPISODE:

“The greatest stories that I've witnessed aren't the championship moments, the game winning drives, the buzzer beaters, the walk off home runs. It's the stories that happen in the calm and the quiet when the stadium lights are off and nobody is watching. — Lauren Sisler

“You’ve got to be willing to have the tough conversations with people, even though they can be extremely difficult, they can be sticky, they can be hard.” — Lauren Sisler

“Adversity can be the very thing that strengthens you and gives you permission to heal.” — Lauren Sisler

“God does not promise to deliver us from hardships, He promises to deliver us through hardships.” — Lauren Sisler

“You can run so hard and so fast towards that next thing that you forget to be where your feet are,” — Lauren Sisler

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When your connections with people deepen, your influence, impact and income increase. In this episode, bestselling author and speaker Vanessa Van Edwards outlines how to best communicate to create meaningful engagement with others.

YOU WILL LEARN:

· Three questions to elevate elevate your connection

NOTEWORTHY QUOTES FROM THIS EPISODE:

“We need more than ever to be connected, to be turned on, to be engaged.” – Vanessa Van Edwards

“We are able to gift people dopamine in conversation.” – Vanessa Van Edwards

“We love people who gift us dopamine and we create mental markers for those people.” – Vanessa Van Edwards

“The biggest mistake that we make is we think that social skills or connection will happen by osmosis, or naturally, the more we work with people. That could not be further from the truth.” – Vanessa Van Edwards

“If you decide you're going to change your victim mindset into a redemption mindset, your world will change.” – Vanessa Van Edwards

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