Are you tired of lifeless marketing that fails to connect? In this episode of "It's The Bottom Line That Matters," cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo share game-changing insights on how to infuse your unique personality into your brand—and why it’s the key to building loyalty and real connection.

The trio dives deep into the art of branding, exploring how tone, storytelling, and authenticity set you apart from the sea of generic advice. Hear how Daniel McCraine broke through his own dry writing style by adding human touches, and how Patricia Reszetylo leverages AI and selects tone purposefully to shape the emotional feeling of each campaign. Jennifer Glass champions the power of detailed storytelling, showing how the five W’s and relatable stories immerse your audience, making your brand memorable.

This episode flips the script: instead of cookie-cutter formulas, you’ll gain actionable strategies for showing the real person behind the brand. The cohosts reveal how authenticity leads to trust, relatability, and long-term business growth. Tune in and discover how injecting personality into your branding creates emotional payoff—like more loyalty, increased confidence, and deeper relationships with your audience.

Comment with your favorite tip for making your brand more relatable!

Speaker Bios:
Jennifer Glass leads the conversation with wit and wisdom, emphasizing the impact of storytelling in branding. She draws on personal anecdotes and practical examples, encouraging listeners to use rich detail and emotional arcs for greater audience engagement. Jennifer’s style is encouraging and insightful, inspiring business owners to build brands with confidence and personality.

Daniel McCraine brings candor and humor, sharing his own journey from dry writing to more personal, relatable copy. His advice to “be real, be human” gives listeners permission to let authenticity shine—even through everyday moments—so customers can truly know, like, and trust you. Daniel’s perspective is pragmatic, relatable, and honest.

Patricia Reszetylo offers a strategic approach to branding, revealing how choosing the right tone—and training AI to match your voice—creates customized marketing that feels genuine. Patricia demystifies the branding process with practical tools, and her openness to evolving with tech makes her advice both actionable and forward-thinking.

Tags:
branding, brand personality, authentic marketing, business storytelling, podcast, entrepreneurship, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, campaign strategy, AI in branding, personal branding, know like trust, emotional marketing, marketing tips, business growth

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Daniel McCraine and Patricia Reszetylo to tackle the essential question facing many business owners: How do you effectively market to your ideal customer? The discussion zeroes in on the concept of niche marketing—moving away from the temptation to "market to everyone" and, instead, thoughtfully narrowing your focus to identify and truly understand your perfect client, or avatar. Using lively examples from their own experience, including Patricia’s background in the equine industry, the trio unpacks practical ways to get inside the minds and worlds of specific groups, from moms over 40 to veterans, and explains why specificity matters so much in successful marketing.

The episode is rich with actionable advice, such as segmenting your audience, matching your messaging to your niche’s interests, and using the exact language your target group uses (not marketing jargon or internal company lingo). Daniel and Patricia also touch on the fear business owners sometimes feel about “niching down” too far, offering a fresh perspective on how being a “big fish in a small pond” can make a business far more competitive and memorable. Listeners will learn about the importance of personalizing marketing efforts—down to details like images on packaging that resonate with a specific audience—and the pitfalls of generic messages. The conversation wraps up with tips on resonating authentically with your audience, emphasizing that confused or overlooked customers won’t buy, and urging business owners to “get as granular as possible” for real results. If you want to boost your marketing impact and discover exactly how to speak your customers’ language, you’ll come away from this episode with strategies you can use right away.

KEYWORDS: ideal client, avatar, niche marketing, market segmentation, sales copy, persuasive language, marketing to moms, marketing to veterans, marketing to baby boomers, marketing to kids, equine marketing, teleseminar, customer agreements, buying decisions, writing for your audience, niching down, consumer lingo, affinity marketing, product targeting, retailer marketing, sales letters, demographic segmentation, direct marketing, customer needs, decision makers, gym marketing, nutritional supplement drinks, sales funnels, veteran marketing, retail product labeling

Here are 3 key takeaways from the episode:
The Power of Specificity: The tighter you define your niche, the easier it becomes to tailor copy, metaphors, and offers that truly resonate with your audience. Patricia Reszetylo shares how talking directly to a single customer makes your message more persuasive.
Know Your Audience’s Language: Whether you're targeting veterans, horse owners, or moms over 40, using your audience’s language—not yours—boosts credibility and relevance. As Jennifer Glass reminds us, lingo matters!
Go Beyond Demographics: Overlay affinities, interests, and experiences for an even smaller “pond”—think not just “golfers,” but “golfers who ride Harleys.” It’s about understanding not just who they are, but what they care about.
If you’re ready to step out of the ‘market to everyone’ trap and start truly connecting with your best-fit clients, give the full episode a listen!
#MarketingStrategy #BusinessGrowth #FindYourNiche #ItsTheBottomLineThatMatters #PodcastTakeaways

This week on It’s the Bottom Line That Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo tackle the crucial question every business leader faces: When is it time to ditch your current platform for something better? This isn’t just about shiny new tech—it’s about knowing when your tools are holding you back, and how to strategize a smarter, smoother transition.

Together, they explore:

• The warning signs it’s time to move on—like rising costs, falling utility, or vendors canceling support.

• Real-world migration stories (the good, the bad, and the “why didn’t I back that up?!”)—and how to avoid disaster.

• Pro-level checklists for seamless data transfer and compliance, so you never get caught unprepared.

Cut through the noise and hear from three seasoned entrepreneurs who have seen every tech headache in the book. This conversation breaks free from “just make do” thinking and shows you how to make change with confidence, avoid costly mistakes, and win back precious time and control.

Choose your CTA (from the Freedom lane): • If you’re tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.

Speaker Bios: Jennifer Glass, Daniel McCraine, and Patricia Reszetylo are the trusted trio behind It’s the Bottom Line That Matters. Together, they bring decades of hands-on experience in entrepreneurship, business growth, and tech strategy. Jennifer brings sharp financial acumen and a passion for helping businesses thrive. Daniel is the go-to operations expert who turns chaos into clarity. Patricia is the seasoned systems thinker, able to spot pitfalls and pave smarter paths to problem-solving. Their blend of perspectives makes the show a must-listen for anyone running, building, or scaling a business.

Tags: ditch platform, platform migration, business tools, It’s the Bottom Line That Matters, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, group podcast, entrepreneurship, business tips, 2025 trends, tech migration, software solutions, business podcast, workflow strategy, digital transformation

KEYWORDS:platform migration, ditching software, software vendor, validation email issues, account setup, feature set, software pricing, software complexity, software usability, accounting software, software redundancy, software compatibility, software integration, tech development, public roadmap, data migration, data export, data import, compliance, GDPR, Sarbanes Oxley, record keeping, software evaluation, tech support, subscription cancellation, backup data, run-out period, user onboarding, process improvement, business operations

Welcome to another insightful episode of "It's the Bottom Line that Matters"! In this episode, our dynamic hosting team—Jennifer Glass, Patricia Reszetylo, and Daniel McCraine—tackle the all-too-familiar challenge of evaluating and choosing new technology tools for small businesses. From exploring new customer relationship management systems and accounting software to debating the merits of various productivity platforms, the discussion delves into practical ways business owners can cut through the clutter and make confident choices.

The hosts share their personal methods, including using resources like ChatGPT to ask the right questions and software review platforms such as Capterra and G2 to get honest user feedback. They highlight the importance of carefully listing your needs, running trials and demos, and even learning when the latest tech might not be the right fit for your team. Plus, you’ll hear candid stories about shiny marketing tactics, return policies, and adjusting your standard operating procedures to integrate new tools.

If you’ve ever found yourself drowning in tech options or regretting a purchase, this episode is for you. Get ready for actionable advice, relatable anecdotes, and a few laughs as our hosts guide you through the process of evaluating tech—helping ensure that whatever tools you choose, it’s the bottom line that truly matters.

Keywords: small business tech tools, evaluating software, CRM systems, email platforms, accounting systems, software trials, ChatGPT, AI tool recommendations, business software needs, tech tool evaluation, software review sites, Google search for software, Capterra, G2, software user reviews, feature comparison, use case scenarios, software testing, software integration, standard operating procedures (SOPs), automation in business, training team on software, software onboarding, AppSumo, software return policies, money-back guarantees, software budgeting, software deal breakers, time-saving tech, user adoption challenges

We mentioned #AppSumo in this episode - check out their Black Friday deals

In this engaging episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo are in for an honest exploration into what they call the “CEO ID crisis”—the struggle of business owners who find themselves constantly switching hats and drowning in operational tasks. The conversation kicks off with a playful inquiry about how many metaphorical hats each person is wearing at the moment, quickly revealing a common pain point among entrepreneurs: doing too much, often out of necessity. Patricia candidly shares her frustration at being stuck in the “worker bee” role instead of focusing on high-level strategy, and Daniel admits how easy it is to slip between CEO, consultant, project manager, and even accounts payable, sometimes all within a single hour.

The trio delves into real-world examples of what it means to balance resources and responsibilities. Jennifer recounts her own experiences of taking on nearly every job in a startup, emphasizing that just because you can do everything doesn’t mean you should. They dig into the nitty-gritty of delegation, with Jennifer giving her rule of thumb on outsourcing tasks that take more than five minutes, while both Daniel and Patricia reflect on when and how to train others to step up. Daniel shares his recent journey in hiring an assistant for a complex, risk-laden area of his business, recognizing the up-front investment in training will pay off as he gradually steps out of the weeds. Patricia expresses both the challenges and motivational shifts she’s felt during these growing pains, noting the impact of outsourcing on both efficiency and peace of mind.

Throughout the episode, the hosts debate the fine line between staying connected to mission-critical areas—like finance, sales, and marketing—and learning when to let go and trust others, even to the point of letting them evolve the company beyond the founder’s original vision. They cite lessons from their own mentors and programs like Goldman Sachs 10,000 Small Businesses, stressing that a true CEO must understand the numbers, keep their eye on key metrics, and ultimately operate as the strategic guide rather than chief everything officer. The show wraps up with actionable insights for entrepreneurs: identify the roles only you can fulfill, let go of the rest, and stay vigilant to avoid burning out or stalling your company’s growth. Listeners are left with a motivational nudge to shed a few hats, step fully into leadership, and focus on the bottom line that really matters.

KEYWORDS:small business owners, wearing many hats, business delegation, outsourcing tasks, working on the business, working in the business, CEO responsibilities, founder vs CEO, business strategy, supervisory roles, bookkeeping, accounting, social media management, virtual assistants, project management, staff training, business growth, financial management, business operations, time management, business mentorship, Goldman Sachs 10,000 Small Business Program, business vision, executive decision making, distraction management, work-life balance, role delegation, business scaling, marketing supervision, sales oversight
Speaker Bios: Jennifer Glass, Daniel McCraine, and Patricia Reszetylo are dynamic business strategists, each with real-world experience growing companies and coaching entrepreneurs through their toughest challenges. Together, they blend decades of wisdom across operations, marketing, leadership, and ownership. Their honest dialogue and actionable insights help business owners break free from overwhelm and focus on what truly matters.
Tags: CEO identity crisis, business owner hats, business delegation, It's the Bottom Line That Matters, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, group podcast, entrepreneurship, business tips, solopreneur advice, 2025 trends, conversation podcast, leadership roles, time management, business podcast

This week on "It's The Bottom Line that Matters," cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal how AI can become your smartest business partner—if you stop treating it like just a content mill. Discover what really happens when you bring AI into your strategic process, not just your to-do list:

• Why “garbage in, garbage out” matters more than ever when prompting AI, and how to feed it context that gets better, actionable results

• Patricia’s breakthrough approach: turning AI into a full advisory board, with structured projects and roles customized for your business strategy

• The real pitfalls of taking AI answers at face value (including hallucinated stats and copyright traps) – and how to keep control as the human in the driver’s seat

You’ll learn how to get much more than surface-level content from tools like ChatGPT, Gemini, and Perplexity—and instead, unlock game-changing insights, sharper decision-making, and real growth opportunities. Unlike the usual advice, this episode is packed with personal stories, battle-tested workflows, and practical reminders that the ultimate goal is freedom, not just busyness.

If you want more freedom and fewer 14-hour days, subscribe and come with us on this smarter path forward.

Speaker Bios:

Jennifer Glass
Jennifer Glass brings dynamic energy and clarity as a host of "It's The Bottom Line that Matters." With a knack for steering insightful conversations, she’s passionate about helping business owners navigate the evolving landscape of AI. Jennifer blends her personal experiences—like tales from accounting class and real-world encounters with AI—into practical advice. She’s an advocate for critical thinking, urging listeners not to blindly trust technology, but instead to use it as a strategic partner. Her warm, testimonial style highlights the talents of fellow hosts and encourages others to seek help when refining their AI skills.

Patricia Reszetylo
Patricia Reszetylo stands out as the resident AI strategist on the podcast, always eager to share discoveries and practical methods for harnessing artificial intelligence in business. Starting with simple brainstorming on a real estate project, Patricia evolved her approach, eventually customizing AI to act as a CEO advisor, streamlining workflows, and thoughtfully organizing information. Her experience spans content creation, advisory roles, and meticulous project management. Patricia’s journey is marked by curiosity and a willingness to dig deep into tools, learn from communities, and set up robust systems—making her the go-to person for maximizing AI’s potential as a business ally.

Daniel McCraine
Daniel McCraine enters each episode with honesty and humor, openly sharing his learning curve in social media and AI usage. He’s the voice for business owners finding their way with new tech, candidly discussing human bottlenecks and his ongoing quest to improve processes. Daniel values mentorship and expert insight—leaning on Patricia’s expertise and sharing wisdom from an AI-focused business mentor. His practical approach to AI revolves around strategic brainstorming, project management, and clear communication, always conscious of keeping the “human in the equation” as technology evolves in business.

Keywords: AI strategic partner, artificial intelligence, content creation, ChatGPT, prompt engineering, advisory board, Google Drive organization, custom GPT, business brainstorming, projects function, project management with AI, CEO advisor, marketing email, sales copywriting, avatar definition, social media posting, human bottleneck, lean canvas, business plan, financial plan, image generation with AI, trademark and copyright, market research, context in AI prompts, critical thinking with AI, misuse of AI statistics, commercial use of AI images, collaboration with AI, role definition in prompts, online learning communities, best practices for AI output

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal the real-life tech stack choices that power their businesses—and how you can make smarter moves too.

Whether you’re drowning in software options or worried your tools are running you (instead of the other way around), this episode gives you answers you won’t find in generic “top 10 software” lists. Together, the hosts dissect:

Why your tech tools are only pieces of your system—and how to avoid letting them run the show

What actually works for productivity, communication, CRM, and planning—straight from their own businesses

Insider advice for security, GDPR, and protecting your data as your stack gets bigger

Forget one-size-fits-all advice. Jennifer, Daniel, and Patricia get honest about what flops, what fits, and why stacking up your perfect tech-system is a path to more confidence, freedom, and business growth. Listen in for permission to build a business that works the way you do.

If you’re tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.

Speaker Bios:

Jennifer Glass brings a wealth of business acumen to the show, with a strong focus on the practical side of technology for entrepreneurs. She manages her own tech stack using platforms like High Level and a suite of Microsoft products, while staying security-conscious after personally experiencing a cyber-attack. Jennifer’s insights are always grounded in real-world challenges, from project management and communication apps to compliance with GDPR and FTC guidelines. She’s passionate about helping other business owners select the tools that truly fit their needs, and even offers support as a Microsoft partner.

Daniel McCraine is a seasoned entrepreneur and small business owner, always looking for practical technology solutions that simplify daily operations. On the podcast, Daniel shared his experience building a streamlined CRM company for small businesses, emphasizing the importance of using software that does what you need and nothing more. He’s a fan of Google Workspace for collaboration, Trello for project management, and Groove for marketing and websites. Daniel is strategic in his tech decisions, often seeking expert recommendations for security, especially when it comes to choosing content delivery networks. His approach is all about utility, integration, and minimizing unnecessary complexity.

Patricia Reszetylo is the creative force on the podcast, known for her hands-on experimentation with tech tools for planning and brainstorming. She’s a power user of ChatGPT for everything from project layouts to writing and advice, often pairing it with Google Drive and Canva to organize and visualize her work. Patricia isn’t afraid to try new platforms—whether it’s switching her calendar from Calendly to Go High Level or testing project management tools like Monday.com, Asana, and ClickUp. She prefers systems that let her see everything at once and adapt as her workflow evolves, demonstrating a flexible, solution-oriented mindset for businesses navigating modern tech choices.

Together, Daniel, Jennifer, and Patricia deliver practical advice and personal stories, helping listeners build a tech stack that supports business growth and success.

Keywords: tech stack, small business technology, Its The Bottom Line that Matters, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, group podcast, entrepreneurship, business podcast, business tips, productivity tools, CRM, GDPR, systems, software for business, 2025 trends, community podcast

Are you the youngest—or oldest—person on your team? Struggling to inspire collaboration across different generations? This episode of "It's The Bottom Line that Matters" brings together Jennifer Glass, Daniel McCraine, and Patricia Reszetylo for a dynamic conversation that flips the script on traditional leadership advice.

Tune in as the cohosts tackle real-world scenarios: how to manage when you’re not the same age as most of your team, why generational stereotypes break down in practice, and the smartest ways leaders can genuinely motivate, communicate, and recognize contributions across ages. They challenge the idea that workplace troubles are just about “kids these days” or “out-of-touch boomers,” and instead focus on understanding each person’s unique perspective, needs, and communication styles.

Through stories and practical tips, you’ll discover why the best leaders go beyond one-size-fits-all advice, embracing empathy, emotional intelligence, and respect to unlock true team performance. This approach doesn’t just reduce friction—it fosters real emotional payoff: more confidence as a leader, stronger connections, less stress, and a workplace where everyone wants to contribute.

Ready to rethink how you lead your team? Dive in now!

Speaker Bios:
Jennifer Glass sets the tone for open, honest discussions about generational differences in the workplace. Drawing from her own experiences managing a multigenerational team, she grounds the conversation in real-life challenges and opportunities, bringing warmth, wit, and an inclusive perspective to every topic.

Daniel McCraine approaches intergenerational leadership with pragmatism and candor. He debunks common myths about generational work ethics, refocusing attention on the art of good hiring, personalized leadership, and the power of mutual respect. His insights are always solution-oriented and empathetic.

Patricia Reszetylo delivers energetic, actionable strategies for motivating, recognizing, and supporting team members of every age. She excels at connecting sales, marketing, and people management, encouraging leaders to approach team-building as an ongoing, adaptive process—with a healthy dose of humor and realism.

Keywords: intergenerational leadership, generational diversity, workplace culture, team management, business podcast, entrepreneurship, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, leadership tips, emotional intelligence, workplace communication, motivation at work, multigenerational teams, business success