Ivo de Mas - Head of Strategy and Growth at Booking.com - Part I
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Ivo de Mas - Head of Strategy and Growth at Booking.com - Part I
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What do an exploding coffee machine and a (maybe not so) successful wake up light have in common? Join me to find out in the first of two episodes with Ivo de Mas - now Head of Strategy and Growth at Booking.com and formerly Head of Product Marketing at Booking.com and Philips. We discuss strategy, value proposition and the difference between Product Management and Marketing in physical and digital goods.
Part II of this conversation coming next week.
Ivo's LikendIn page > https://www.linkedin.com/in/ivo-de-mas-0425a21/
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