From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest.

Learn more at https://justcreative.com/podcast

In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and everyday explorers.

We get into the real strategy behind their early momentum, including how they positioned in a crowded category, what they got right about their audience, and how they balanced instinct, research, and creative direction to build a brand people want to be part of.

Brandon also shares what bootstrapping taught them about pace, priorities, and protecting the “soul” of the brand while scaling operations.

If you’re building a DTC brand, growing a challenger business, or trying to create genuine community instead of empty reach, this one’s packed with practical lessons you can steal.

In this episode, you’ll learn:

• How Brevitē found whitespace in a saturated market
• What made their Kickstarter campaign resonate early
• How they approached positioning, identity, and brand voice
• The tradeoffs of bootstrapping versus outside investment
• How they built community and creator advocacy without chasing vanity metrics
• What’s next as Brevitē evolves from product to lifestyle

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.

Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into stories the mainstream actually cares about. Together, they’re building Thumbcorp: an agency that sits at the intersection of visionary technology and the real world.

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.

Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.