Jale Stahl Teaches Us How To Stop Selling Products And Start Creating Environments Where Buying Feels Inevitable
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We break down how to speak to the hidden profile that actually makes decisions and show how nonverbal signals, identity language, and better openings lead to trust and faster yeses. Jake shares the STRATA framework and practical tactics that make buying feel inevitable.
• two profiles buyers carry and why the hidden one decides
• reading the 80% nonverbal message to avoid missed cues
• presuasion with smile, posture, and slight head tilt
• using “because” to increase compliance and clarity
• STRATA framework: signal, trigger, reframe, anchor, transfer, action
• calling out body language to surface concerns
• identity language with nouns vs verbs to drive commitment
• networking rule to listen first for two to five minutes
• strong openings that prove attention, not scripts
• replacing scripts with presence and genuine interest
• where to find Jake’s book, tools, and podcast
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