James Brockbank on being the best at SEO is nothing to do with SEO
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James Brockbank on being the best at SEO is nothing to do with SEO
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In this episode, Tom Marriott is joined by SEO expert James Brockbank to make the case for SEO as a serious, commercially-driven marketing channel that deserves a seat at the boardroom table.
They explore why so many businesses have been burned by agencies setting the wrong expectations, the problem with focusing on vanity metrics like Domain Authority (DA), and why the most critical skill for a modern SEO professional has nothing to do with search engines at all.
Tune in to discover what truly differentiates a good SEO from a great one, and why creating content for humans—not robots—is the key to driving measurable business impact.
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