Jan Kämpfer on the new age of sales and marketing
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Jan Kämpfer on the new age of sales and marketing
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À propos de cet audio
Jan Kämpfer is the Marketing Director for Panasonic Connect Europe.
Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales.
Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.
We discuss:
- How he drives growth for Panasonic's brand
- How sales and BD has changed over the last 2 years
- The role Ai plays in their sales and marketing approach
- Budgeting towards performance marketing vs brand building
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