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Japan’s rugby rise – Will Genia on coaching, culture & global growth

Japan’s rugby rise – Will Genia on coaching, culture & global growth

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Welcome to Rugby Unity in Japan — a special international series exploring rugby’s global future.


Host David Pembroke is joined by Will Genia, former Wallaby and now coach in Japan, to discuss how Japanese rugby has evolved into one of the sport’s most exciting frontiers.


From the country’s grassroots tournaments to Eddie Jones’ revitalised national team, Genia shares rare insights into Japan’s unique rugby culture, its world-class talent, and its growing influence on the global game.


Also in this episode:

  • The family-first spirit driving Japanese rugby
  • How League One clubs could join global competitions
  • Eddie Jones’ blueprint for Japan’s next generation
  • Will Genia’s lessons from transitioning to coaching
  • Why Japan’s grassroots engagement outshines many rugby nations
  • The cultural respect that sets Japan apart on and off the field


PLUS: Rugby Unity discovers how this nation can help secure rugby’s global future.


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