In this episode of Jewelers You Should Know, host Robbie Haddad sits down with Michelle Demaree, the visionary founder of Miss Diamond Ring, a luxury diamond concierge brand. With over 400,000 Instagram followers and a clientele that spans the globe, Michelle shares the inside story of how she grew her business from scratch, often closing deals that start at $50,000 and can reach well into seven figures—all while maintaining a personalized, white-glove approach.

Michelle’s journey started in the luxury retail world, with notable stints at Van Cleef & Arpels, Harry Winston, and Tiffany & Co. Her experiences there laid the foundation for her unique approach to client relationships, branding, and high-ticket sales. In this candid conversation, she reveals:

• How she transitioned from retail to building her own luxury brand.
• The mindset shifts needed to go from corporate to concierge-style service.
• Her strategies for connecting deeply with clients and maintaining boundaries that allow her to prioritize family while growing a seven-figure business.
• Her philosophy on branding, why personal stories matter, and how authenticity drives sales in the luxury space.
• Practical tips on lead generation, creating a strong referral network, and maintaining trust at every touchpoint.

This episode is a must-listen for jewelers aiming to scale up, enhance client relationships, and understand the power of personal branding in fine jewelry sales. Michelle’s story is a masterclass in entrepreneurship, with lessons in resilience, creativity, and the art of delivering exceptional value to high-net-worth clients.

Subscribe to the podcast, and get ready to be inspired by Michelle’s journey and practical tips to elevate your own jewelry business!

In this powerful episode of Jewelers You Should Know, we sit down with Daniel Cazares, co-owner of Don Victor Jewelers, to hear an unforgettable story of resilience, family, and the drive to succeed against all odds. Daniel takes us behind the scenes of his family’s journey, starting from their humble beginnings in 1990, through multiple tragedies—including a catastrophic seven-figure robbery—right up to their recent recognition on the Inc. 5000 list of fastest-growing companies.

Daniel shares how his parents' unwavering dedication and the love of their community inspired them to rebuild again and again, each time stronger than before. We delve into the core of Don Victor Jewelers’ success: building deep relationships with their customers, providing an unmatched personalized experience, and leaning into innovative technology like AI and digital marketing to connect with clients in new ways.

Whether you’re a jeweler, a small business owner, or someone who appreciates stories of triumph over adversity, this episode will leave you inspired. Join us for a conversation that explores not just the art of selling fine jewelry but the heart of building a brand rooted in trust, passion, and community.

Jewelers You Should Know is the podcast by jewelers, for jewelers. Each week, we dive into the personal stories and business insights of successful jewelry store owners, uncovering the marketing strategies, customer service tips, and relationship-building techniques that have helped them thrive. Whether you're looking to drive more appointments, close high-ticket sales, or build a trusted local brand, this podcast brings you actionable advice and inspiration from your peers in the industry. Tune in to learn how jewelers are growing their businesses and adapting to the digital age.