In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked but critical parts of building a brand — how to name your company right. Whether you’re starting from scratch or thinking about a rebrand, this episode breaks down the real-world strategy behind choosing a name that communicates authority, trust, and professionalism from day one.

Jonas shares the evolution of his company names — from Olson’s Lawn Care to Olson’s Lawn & Pest and finally to Pest Badger — explaining how each stage taught him key lessons about branding, scalability, and exit potential. He reveals why personal names often limit growth, how regional identity can strengthen your brand, and why clarity about what you do (e.g., including “Pest” in your name) is essential for both SEO and customer perception.

Danny and Jonas also cover what not to do when naming your business, including using vague terms like “Services” or low-value words like “Budget” or “Affordable,” which anchor your brand at the bottom of the market. If you want to stand out as a premium pest control company and build a name that lasts, this conversation will show you exactly how to do it.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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