In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the founder and CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked branding strategies in home services — the power of mascots. Most pest control companies blend in with generic names and forgettable logos, but Jonas reveals why having a strong mascot can instantly separate you from every competitor in your market.

Jonas shares the story behind Buggy the Badger, the friendly face of Pest Badger, and how the character became the cornerstone of their brand identity. He explains how mascots build emotional connections, boost brand recall, and even become the voice of your marketing — from emails and texts to parades and community events. You’ll learn how Buggy shows up across every channel, from truck wraps to social media, creating familiarity and trust with customers and even inspiring local kids who dream of working for the brand someday.

Danny and Jonas also dive into practical ways to create your own mascot — whether it’s an animal, superhero, or original character — and how to design one that matches your company’s tone, target audience, and long-term goals. If you want to stand out in your community, build a memorable brand, and create emotional loyalty that lasts for years, this episode will show you exactly how to do it.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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