You have 0-7 seconds. In that time, three subconscious questions get answered:

"Can I trust this?"

"Is this for me?"

"Is it worth it?"

Obviously in this time, your clients are not consciously analyzing your logo. But they are feeling their way to their answers to these three questions.

Today I'm breaking down the three elements that actually drive the feelings in your first impression, and uncovering what makes buying obvious or creates instant resistance instead. And why most brands are accidentally creating discord instead of harmony.

You'll discover:

• Why color discord happens even when your brand colors are "right"
• The personality type mistake that makes premium pricing feel "too expensive"
• How imagery can undermine credibility before anyone reads a word
• Why sophisticated visuals with uncertain copy kills conversions
• The three-question harmony audit to check your own brand
• How to fix the biggest gap without rebuilding everything

Listen if:

• You've invested in beautiful branding but conversions aren't improving
• People say "you're too expensive"
• Your brand feels "off" but you can't figure out why
• You're getting mixed signals about your positioning
• You want clarity on what actually moves the needle

• Free quiz: Discover your brand personality type: https://go.jnicholesmith.com/quiz
• Waitlist: 48 hr brand refresh program: https://go.joyfirstworld.com/weekend-waitlist

This week's challenge: Do the three-question audit. Be honest about gaps. Pick ONE element to fix first.

Because once you see harmony in action, you can't unsee it. And that awareness will transform everything.

Hosted on Acast. See acast.com/privacy for more information.

From ancient Greek mythology to Marvel movies. From Shakespeare to Star Wars. The same patterns keep showing up because they're wired into human psychology.

And when your brand taps into these universal patterns, you're not just creating marketing. You're activating something that bypasses conscious thought and goes straight to emotion, memory, and identity.

And if you’ve been in my world a while, then you know just how important emotion is when it comes to building a successful business. It’s not ‘nice to have’ - it needs to be the core of your brand and all your marketing.

Today, after many many requests for this episode, I'm breaking down the twelve Jungian archetypes and why they're one of the most powerful strategic tools you can use to create instant recognition, deep connection, and fierce brand loyalty.

But here's what most people get wrong: They pick an archetype based on what sounds cool and end up with a stereotype instead of a strategy. The secret is understanding the four core motivations underneath the twelve archetypes. That's what transforms this from marketing gimmick into psychological strategy that runs all the way the way from your reels to your company’s vacation policies.

You'll discover why brands with tight archetypal clarity grow 97% more than confused brands, how Founders like Richard Branson manage to infuse their archetypes across over 400 companies worldwide.

• The Four Core Motivations:
• The Four Core psychological Motivations driving all archetypes
• Jung’s 12 Core Archetypes with Brand Examples
• The difference between founder archetype, brand archetype, and product archetype
• Why combining primary and secondary archetypes creates depth
• Warning signs of archetypal dissonance and which archetypes and personality types clash (and what to do about it)
• How to translate archetypes into voice, visuals, and customer experience
• Creating an archetypal strategy document for consistency

• "The Hero and the Outlaw" by Margaret Mark and Carol Pearson
• Nic’s Color Brand Quiz: https://go.jnicholesmith.com/quiz
• Get on the waitlist for our new course to build your brand with archetypes: https://go.joyfirstworld.com/weekend-waitlist

Hosted on Acast. See acast.com/privacy for more information.

When you spend hours researching the perfect font pairing over and over again, you're not actually working on your business. You're avoiding something scarier.

This is what I call 'procrastibranding'. And if you just felt called out, stay with me. Because I'm not here to shame you. I'm here to help you understand what's actually happening and how to break the cycle.

Today I'm breaking down why brand work feels so productive when it's actually sophisticated procrastination, what it's really costing you in money and opportunity, and the practical framework for finally committing to your brand and focusing on what actually generates revenue.

You'll discover the three psychological drivers of procrastibranding, why "good enough" often outperforms "perfect" in today's market, and the one question that changes everything. Plus...

• The three warning signs you're caught in procrastibranding (and which one is keeping you stuck)
• Why repetitive creative work feels productive but what it's costing you
• The hidden costs nobody talks about
• How inconsistency kills word-of-mouth (your most powerful free marketing)
• Why imperfect authenticity builds more trust than sterile perfection right now
• Which 20% of branding actually moves the needle
• My "good enough" checklist: four boxes to check before you launch
• When a rebrand IS worth the investment (and when it's not)
• Five practical strategies to break the procrastibranding cycle

• Free Brand Personality Quiz: https://go.jnicholesmith.com/quiz
• Joy First World: https://joyfirstworld.com/
• Book a Brand Breakthrough Call: https://go.joyfirstworld.com/branding
• Joy First Founders' Circle community: https://go.joyfirstworld.com/jffc

The truth? Your ideal clients aren't waiting for your logo to be perfect: They're waiting for you to show up and help them.

Hosted on Acast. See acast.com/privacy for more information.