Jyoti Bansal, Founder & CEO of Harness, Traceable, and Unusual Ventures, joins host Mudassar Malik to discuss the ideas and lessons that have shaped each of his companies. He begins with the transition from engineer to founder, describing how a “burning passion” to solve a specific engineering challenge pushed him toward building a product, and ultimately a business. Jyoti also shares the investor question that led him to quit his job and commit to AppDynamics, along with the early rejections that forced him to refine his pitch and validate the problem.

From there, he explains why product excellence is only half of the equation, and why matching that with a strong go-to-market is essential. Jyoti outlines how both AppDynamics and Harness expanded: first by winning a single, focused use case, then by adding new capabilities once the foundation was proven. This leads into his view that platforms work only when every module is best-of-breed, and why customers won’t accept integrated but mediocre tools.

Jyoti and Mudassar then dig into Harness’s “startup within a startup” model. Each module operates like an internal venture with its own product leader as “startup CEO,” responsible for product quality, revenue, and customer success. Jyoti explains why Harness avoids bundling, how internal startups are funded, which signals guide new investments, and how small teams, increasingly AI-enabled, allow for faster experimentation at lower cost.

He closes with the lessons he carried forward from earlier startups, including building impressive technology without business justification, hitting growth limits when the addressable market stays narrow, and watching strong products struggle under high sales costs. His final advice: solve a problem you care about, make sure the market cares as well, and focus relentlessly on delivering solutions that work for customers.

Jyoti digs into topics like:
- The investor question that changed everything
- Product greatness vs. go-to-market reality
- Turning one use case into a platform
- A startup-within-a-startup operating model
- Why small teams build faster (especially with AI)

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.