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Kansas City Marketing Legends

Kansas City Marketing Legends

Auteur(s): Sam Meers and Mike Swenson
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À propos de cet audio

The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.

What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.

Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.

Welcome to the Kansas City Marketing Legends Podcast!

Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City

© 2025 Kansas City Marketing Legends
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Épisodes
  • Deb Turpin // River City Studio
    Jul 23 2025

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    Deb Turpin didn’t just ride the waves of change in the design world — she helped shape them.

    Back in 1985, Deb co-founded River City Studio and built it from the ground up into one of Kansas City’s most admired creative agencies. For 25 years, she led with guts and vision — guiding her team through industry changes, from the dawn of desktop publishing to the digital and social media boom.

    In this episode, Deb pulls back the curtain on what it really took to build a business that lasted — and mattered. She shares the highs, the hard lessons, and how River City became known not just for killer design, but for a rock-solid culture and a fierce commitment to the community.

    If you’re an entrepreneur, creative, or just someone who loves a good story about building something meaningful — you don’t want to miss this episode of KC Marketing Legends.

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    1 h et 3 min
  • Mike Goff // Sprint
    Jul 9 2025

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    Mike Goff is someone who’s left a lasting mark not just on Kansas City, but on the national and global stage. Mike’s career spans the agency world, the corporate world, and now the fast-growing space of fractional CMO services. He’s worked with some of the most iconic names in business and culture — Hallmark, the NFL, even the Rolling Stones — and played a key role in bringing the Sprint Center to life in the heart of downtown KC.

    What makes Mike stand out is his relentless curiosity, his gift for building high-performing teams, and his ability to connect marketing to the bigger business picture. His career is packed with insights — a real roadmap for any marketer looking to grow and lead. And on top of all that, he’s simply one of the kindest people you’ll meet.

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    57 min
  • Joe Greene // American Century/Bernstein-Rein
    Jun 25 2025

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    Joe Greene is a true marketing heavyweight whose career spans both the client and agency worlds. From launching groundbreaking mortgage campaigns at Dreyfus to helping American Express dig out of a $300 million-hole, Joe has been at the center of some of marketing’s biggest challenges and boldest transformations. And when he landed in Kansas City, he brought that same vision and precision to American Century Investments, where he built out powerful, data-driven strategies.

    What sets Joe apart is his rare ability to merge analytical precision with creative thinking — always with the customer front and center. Joe was a pioneer and early champion of data-driven marketing. He will talk about what it takes to lead lasting change in large organizations, and the lessons he's learned crossing the bridge between agency life and corporate leadership.

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    57 min
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