Page de couverture de Keep It Moving

Keep It Moving

Keep It Moving

Auteur(s): Alison Bell Melissa Arlena
Écouter gratuitement

À propos de cet audio

 Between the two of us, we have combined 27 years in photography,10 years in IT and have lived through 9 business relocations. 4 moves ago I was frustrated watching my peers grow their businesses in one place while I was starting from scratch again. I knew I couldn’t be the only one relocating and wanting more financial stability. Despite my Googling, all I could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch my business in a new city. Since then, I’ve streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in my new location. It is possible to have clients waiting for you on the other side! I can help get you there. I’ve pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved my business twice in 2 years. Each time I used SEO to get found on Google and grow my business. As a former IT nerd, I have a knack for taking technical things and making them simple and relatable. I’m using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!2023 Art Économie
Épisodes
  • Summer Replay : Time Blocking, Calm the Calendar Chaos

    Summer Replay : Time Blocking, Calm the Calendar Chaos
    Jul 14 2025
    Feeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished? We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too - every time we switch from task to task, we waste time and mental energy. As military spouses who've moved our photography businesses multiple times, we've learned that protecting our mental energy isn't just nice to have - it's essential for survival. Between client work, family life, and the chaos of military moves, we had to figure out systems that actually work. What You'll Learn: Why task-switching is draining your brain and costing you precious timeHow to batch similar tasks together for maximum efficiency (like recording 5-6 videos in the same sweater!)The exact scheduling boundaries we use - including "No Meeting Mondays" and "Free Fridays"How limiting client calls to specific days actually improved our client serviceWhy blocking your kids' school days off immediately is non-negotiableThe $39 one-time purchase tool that beats Calendly's monthly subscriptionMilitary spouse pro tip: How to block an entire year's worth of holidays using your spouse's Liberty scheduleThe mindset shift that helped us earn full-time income while working part-time hours Key Takeaways: "There's plenty of research to show that we waste a lot of time when we switch from task to task. So if you can time block and do batch create content or batch edit, then you're saving yourself a lot of time and again, mental fatigue.""I only do client calls Monday, Wednesday, and Friday between twelve and two... I was doing them every single day, and I just was like, I cannot waste more time.""Friday and Monday are completely blocked off on my calendar. So I only do meetings Tuesday, Wednesday, Thursday.""I am making a very good amount of money for what I am doing - part time work but it is a full time income.""The first thing I do when I get the school calendar is I immediately go into my work calendar and I block off any days the kids are off school. Every single one of them." Resources Mentioned: Calendly (free version available)TidyCal ($39 one-time purchase)Tave scheduling featureHoneyBookGoogle CalendarGoogle Calendar tasks for recurring reminders Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog
    Voir plus Voir moins
    28 min
  • Summer Replay : 80/20 Rule Small Efforts, Big Results for Photographers

    Summer Replay : 80/20 Rule Small Efforts, Big Results for Photographers
    Jul 7 2025

    Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business.

    The 80/20 rule isn't some made-up business guru nonsense – it's a real principle that shows there's always a huge imbalance between your input and your results. And once you understand this, you can stop wasting time on activities that aren't moving the needle and start focusing on the 20% of efforts that produce 80% of your results.

    We're getting real about our own businesses in this episode – like how Alison discovered that her social media clients were spending way less money than her SEO clients, or how Melissa realized she was spending hours creating custom pricing videos that half her leads weren't even watching all the way through.

    What You'll Learn:

    • What the 80/20 rule actually is and why it matters for your business

    • How to identify which marketing channels are actually bringing in your best clients

    • Why Alison limited her discovery calls to only 3 days a week (and saw better results)

    • How to use your CRM data to make smarter business decisions

    • The specific reports in Google Search Console and Google Analytics that matter most

    • Why putting pricing on your website can actually increase your booking rate

    • How to prioritize which pages on your website need SEO attention first

    • The power of batching and planning (like how we organized 6 months of podcast content in 2 hours)

    Resources Mentioned:

    • Tave CRM for tracking inquiry sources and client data

    • Google Search Console for blog performance and keyword insights

    • Google Analytics traffic acquisition report

    • Flodesk for email analytics

    • The Blogging Club membership

    Your Next Steps:

    -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
    -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
    -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel

    -Work with Melissa: https://pictureperfectrankings.com
    -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas

    Links:

    • Leave a review in Apple or on Spotify

    • Download 39 FREE Ways to Get More Clients

    • Get Melissa’s Free Blog Post Topics

    • Find Alison on IG @‌keep.it.moving.podcast

    • Find Melissa on IG @‌pictureperfectrankings

    • Keepitmovingpod.com

    Used #keepitmovingpod on socials!
    Voir plus Voir moins
    28 min
  • Summer Bonus : Real Talk About Marketing with Colie James

    Summer Bonus : Real Talk About Marketing with Colie James
    Jun 30 2025

    Re-Airing: Our Chat with Colie James About Marketing That Actually Works

    We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally abandoned) in our businesses.

    If you don't know Colie, she's a business systems expert who helps creative entrepreneurs streamline their workflows and grow profitable businesses. Her podcast, Business First Creatives, is all about the behind-the-scenes business strategies that actually move the needle – which is exactly why this conversation was so good!

    We dove deep into our Marketing Monday routines, why we're both considering ditching Instagram for YouTube, and how AI has become our "employee of the month." Plus, Alison shared her genius scouting trip strategy that helped her book clients before she even moved to Hawaii, and Melissa talked about why her five-minute homepage audits are her best lead conversion tool.

    What You'll Learn:

    • The real reason why getting found is harder than creating beautiful work

    • How to use AI as your "employee of the month" (seriously, best $20/month we spend)

    • Why Alison's rankings dropped when she got "content" with her SEO success

    • The power of five-minute audits for converting leads into paying clients

    • How scouting trips and model calls can skyrocket your business in a new location

    • Why we're both considering ditching Instagram for YouTube

    • The art of batching content when you're feeling motivated (not forcing it on a schedule)

    • Email marketing strategies that actually work for photographers

    • Why sometimes the best marketing happens when you blow dry your hair and change shirts five times

    About Colie James: Colie is a business systems strategist and the host of Business First Creatives podcast. She helps creative entrepreneurs build profitable, sustainable businesses through smart systems and strategic thinking. Her no-nonsense approach to business growth is exactly why we love chatting with her!

    Resources Mentioned:

    • Colie James' Business First Creatives podcast

    • ChatGPT for content creation and repurposing

    • Flodesk for email marketing

    • Descript for video editing

    • Trello for content planning

    • Google Tasks for marketing organization

    Your Next Steps:

    -Work with Melissa: https://pictureperfectrankings.com
    -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas

    -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
    -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
    -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel

    -Check out Colie James: Business First Creatives podcast

    Links:

    • Leave a review in Apple or on Spotify

    • Download 39 FREE Ways to Get More Clients

    • Find Alison on IG @‌keep.it.moving.podcast

    • Find Melissa on IG @‌pictureperfectrankings

    • Keepitmovingpod.com

    Used #keepitmovingpod on socials!
    Voir plus Voir moins
    57 min

Ce que les auditeurs disent de Keep It Moving

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.