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Ever feel like the housing market is a maze with moving walls? We brought together a 20-year realtor who treats every purchase like an investment and a lender who rebuilt his playbook around non-QM lending to show exactly how buyers, sellers, and investors can win right now. No fluff—just the strategies that still close in a high-rate, low-fit inventory environment.

We break down the real dynamics behind “high but not the highest” rates, why inventory feels wrong for most budgets, and how buyer hesitation often kills good deals. You’ll hear how remote work and 1099 income changed underwriting, why DSCR, bank statement, and 1099 loans matter, and how to structure tough files using grants and seller credits without smoke and mirrors. If you’ve wondered whether to wait for rates to dip, we map the tradeoffs: when financing costs fall, demand and prices usually rise. Renting remains 100% interest; ownership gives options—refinance later, sell, or rent out your home if life shifts.

We also get tactical. Learn the duplex house-hack that boosts buying power on day one, the exact steps for clean documentation and fewer last-minute surprises, and the simple process upgrades—like group-text introductions and a short video walkthrough of the closing disclosure—that reduce anxiety and speed up closings. For agents, it’s a masterclass in fundamentals and staying in your lane; for lenders, a reminder to own cash-to-close clarity and communicate early. For renters and first-time buyers, it’s a clear path from fear to a plan.

If you’re serious about real estate in 2026—buying, selling, investing, or staying sharp as a pro—this conversation gives you the mindset and the tools. Subscribe, share with a friend who needs the nudge, and leave a review with your biggest question—we may feature it next.

Quote Cards for Social

Mark Jones
🗣️ “You’re not working in the same market—we’ve got to stop acting like we are.”
🗣️ “Build a bigger box instead of thinking outside it.”

Cynthia Ramona Gomez
🗣️ “Every market is a good market—for someone.”
🗣️ “I don’t advertise. 100% referrals. That’s the brand I built.”

Waseem Bari
🗣️ “If I can’t do your loan—nobody can.”
🗣️ “You’re paying 100% interest when you rent.”

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Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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Real estate success isn’t built on trends or predictions—it’s built on judgment, discipline, and relationships that compound over time. In this episode of Real EstateAF (And Finance), we sit down with Kimberly Howell, San Antonio native, veteran real estate broker, relocation expert, and long-time industry leader, to break down what 40+ years in real estate reveals about the next market cycle.

Kimberly shares her journey from construction sites and research environments to founding and scaling her own brokerage—and why, after more than two decades of independence, she chose to return to Keller Williams Legacy as an owner. The lesson is clear: relationships outperform rates, and trust—earned through consistency and transparency—outlasts every market headline.

We dive into hard-earned lessons from the 2008 housing crash, including a holiday-weekend closing that never funded after a lender vanished. It’s a reminder that deals aren’t done until the wire clears—and that fear-driven media narratives often lack the context professionals must provide. Kimberly also unpacks the growing complexity of estate sales, family dynamics, and the quiet counseling work experienced agents do behind the scenes while navigating grief, conflict, and financial stress.

Instead of generic market commentary, this conversation focuses on precision education: addressing the exact fear a buyer or seller brings—interest rates, appraisals, job security, timelines—rather than reacting to noise. We also explore high-stakes corporate and professional sports relocations, and what true white-glove service looks like when privacy, speed, and trust are non-negotiable.

Looking ahead to 2025–2026, Kimberly outlines a practical roadmap for agents and consumers alike: return to fundamentals, use technology as leverage (not a hiding place), prioritize conversations over content, set realistic showing windows, price honestly, and communicate clearly about condition and expectations. On timing, the guidance is grounded—buy the right home when it fits, improve the rate later if possible, but never force a bad decision to chase a market headline.

For long-term wealth, the conclusion is firm: real estate remains one of the most accessible and durable wealth-building tools available—when approached with patience, education, and integrity.

If you value substance over sizzle and want real insight into real estate market cycles, hit play.
Subscribe for more real conversations about real estate, finance, and the decisions that shape long-term success.

00:00 – Why “Getting Better Every Day” Still Wins in Real Estate
02:15 – Kimberly Howell’s Path into Real Estate (Before the Internet Era)
06:40 – Building a Brokerage & Choosing Independence
11:10 – Why Kimberly Returned to Keller Williams Legacy
15:20 – The 2008 Crash: Lessons You Only Learn the Hard Way
20:05 – When Closings Don’t Fund (And What Agents Miss)

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Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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You can’t fake perspective. It’s earned in the lows that most people won’t talk about: childhood chaos, addiction, grief that knocks the air from your lungs, and careers capped by glass ceilings. We sat down as owners and team leads to tell the truth about how those lows forged our leadership, sharpened our empathy, and set the tone for how we build brokerages that actually serve people.

We start with raw origin stories and the flip from victimhood to agency—therapy before tactics, faith before funnels, and mentors who make you fix your life before your lead gen. Then we break down the real market from 2023 to 2025 without spin: morale is a metric, culture is hard work, and smaller wins keep teams moving. You’ll hear how we cut break-even side plays, killed bad spend, and focused on what we do best so our people could keep winning even when the weather turned.

Looking ahead, we outline a clear 2026 plan. Scott shares a global dive into modular construction and factory robotics that could cut build times to days and costs below $100 per foot, with partnerships spanning China, LA, and Dubai. Ronnie leans into scaling Resi Realty by embracing the hard lessons of 2025 and doubling down on people-first systems. Jeff commits to owning a headquarters, expanding into new cities, resurrecting a profit-focused production team, and entering asset management and REO as cycles shift. The throughline is simple: invest in people, protect hope, eliminate waste, and make sure every effort returns value.

If you’re tired of empty hype and hungry for practical strategy, mindset shifts, and real leadership, this conversation is your playbook. Subscribe, share it with someone who needs the push, and leave a review telling us the one choice you’ll make differently this year.

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2025 Wins & Losses — A Conversation About Pain, Purpose & Leadership

In this Christmas Day special, Mark Jones hosts an incredibly raw and transparent roundtable with Scott Malouff, Jeff Garza, and Ronnie Trevino—three of San Antonio’s top real estate leaders.

Together, they discuss:

• Childhood trauma
• Addiction and recovery
• Loss of loved ones
• Leadership pressure
• Betrayals in business
• Mental health & emotional intelligence
• Faith, healing, and rebuilding a life of purpose

This is the most vulnerable conversation ever recorded on the Key Factors Podcast.

If you're navigating life, business, or leadership in any capacity—this episode will speak directly to you.

Apply for Home Financing with Mark Jones:
https://www.iThinkMortgage.com

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CHANNEL DISCLOSURE: Mark Jones, Senior Loan Officer | NMLS#513437 iThink Mortgage powered by Premier Mortgage Resources | NMLS #1169 Equal Housing Lender All content on this channel is for educational purposes only and does not constitute a commitment to lend. Loan terms and availability are subject to credit approval, underwriting guidelines, and market conditions. Opinions are my own and do not necessarily reflect those of my company. No compensation is given or received for referrals, endorsements, or podcast appearances, in co

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.