Ashley Ljesevic has led marketing, sales, and development initiatives for a variety of organizations over the past decade, working in sports, travel and nonprofits, among other fields. She also has a podcast, the Endurance Diaries, which interviews athletes, artists, entrepreneurs and others to share stories of resilience. On this episode Business Observer Managing Editor Mark Gordon and Ashley talked about striving for — and pivoting when necessary — for big goals and how she does that in her personal life. They also talked about the lessons she’s learned from Endurance Diaries guests.

3 Takeaways:

1. (08:30) “Can you enter a process where there are no outcome goals attached?”
2. (12:45) What we see on the surface is not the full story
3. (17:30) When things are tough, focus on the next step

Timestamps:

(00:00) Introducing Ashley Ljesevic, Host of Endurance Diaries podcast

(04:50) Ashley’s 10x10 journey

(07:45) What is Endurance Diaries Media?

(11:45) Who have you learned from on Endurance Diaries?

(14:45) What is endurance to you?

(16:00) Overcoming adversity

(18:20) What leadership characteristic does every leader need?

(20:55) Imposter syndrome

(24:30) Endurance Diaries Media in 2026

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