Kids Media Club is thrilled to team up with Brands in Play for an exciting new episode! We chatted with Nic Hill and Albane Prioux, hosts of the Brands In Play podcast, to explore the wild and deeply weird world of Italian Brain Rot. This chaotic blend of ironic meme culture and generative AI is making waves as the latest UGC trend. Is it just the sloppiest of AI slop yet, or does this anarchic phenomenon have the potential to evolve into a massive, open-sourced IP?

Meme Chaos or IP Gold?

Tune in to find out!

In this week's episode of the Kids Media Club Podcast, we sat down with Nic Cabana and Andrew Pelekis, the folks behind Claynosaurz. We talk about how they leveraged fan-power to build their a monster sized IP. We dive into how they flipped the animated brand playbook on its head by starting with collectables and building to series and discuss their mission to build a community of superfans. If you're interested in the future of brand building this is a must listen.

Hosts Hang Outs are a bit like buses, there aren't any for months and then two come along one week after another!

Yes, that's right, we enjoyed our hosts' natter so much we decided to do another one straight away.

Here's what we chat about in this episode of the Kids Media Club:

Emily has just seen Rachel Zegler as Evita in the West End - we get her thoughts on the show and discuss the buzz around Zegler's performance. After the Snow White fiasco is this her emancipation?

The British Media regulator Ofcom has published their advice to public service broadcasters on YouTube and other social video platforms - we discuss whether broadcasters need to be all in on YouTube or follow a more nuanced strategy.

Finally we talk about kids media brand extensions from Pokémon teaming up with Aardman to Bluey targeting grown-ups.