Kim Somerville on Benchmarking Growth and Data For Growth
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Kim Somerville on Benchmarking Growth and Data For Growth
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Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode.
How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business.
Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions.
Highlights include:
- The current state of the UK's agency landscape with over 25,000 agencies mapped
- Why 27% of UK agencies founded by women is worth celebrating—but why we need more
- What defines micro and small agencies and their £1.3B contribution to the economy
- The “sweet spot” in agency size for growth and agility
- Why data is critical for setting your own benchmarks, not just chasing revenue goals
Want more support? Join Women in Agencies – womeninagencies.co.uk
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