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Live from K:Boston, Bogdan and Omar dive into Klaviyo’s biggest leap yet — the AI Marketing Agent and Customer Agent. They break down what these new tools mean for email marketers, how they’ll change day-to-day retention work, and whether this marks the start of a true AI-first era in Klaviyo.

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Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM.

From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back.

Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025.

💬 Drop a comment below!

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Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably.

And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands.

👉 Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks

💬 Drop a comment below!

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In this episode, we’re calling out the tactics and “best practices” we once believed - but now know were holding us (and our clients) back. From email frequency myths to flawed loyalty logic, we break it all down.

🎙️ Featuring:
– Updates from Bogdan & Omar
– The beliefs we had to unlearn to scale smarter
– Quick-fire myth-busting + agency-tested insights

💬 Drop a comment with the beliefs you’ve unlearned, and tag us on LinkedIn.

👉 Subscribe for more no-BS D2C retention strategy.

👉 Follow Bogdan on LinkedIn Here

👉 Follow Omar on LinkedIn Here

@klaviyogeeks

klaviyogeeks.com

https://www.youtube.com/@KlaviyoGeeks