Kraft Heinz Splits Into Two Companies
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Kraft Heinz Splits Into Two Companies
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Kraft Heinz announced on September 2nd that they would be splitting into two separate companies. This split, occurring about a decade after the initial merger of Kraft and Heinz, will result in two new companies. One company will focus more on the global leader brands such as Heinz, Kraft Mac & Cheese, and Philadelphia, while the other will focus on North American food and beverage brands such as Lunchables, Oscar Mayer, and Capri Sun. Join the positioning duo for this week's episode to hear their thoughts on the Kraft Heinz separation.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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