LIMITED SUPPLY with Donna Kunde & William Eastman
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LIMITED SUPPLY with Donna Kunde & William Eastman
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EPISODE 28: LIMITED SUPPLY Scarcity has always played a role in generating excitement. If the product and/or service is perceived as valuable, then the idea it will not be available with have the desired effect - take action now. All of this is part of a build and marketing strategy. Once built, your marketing efforts focus on generating excitement to gain visitors. Once they are at your site or reading your materials, the burden is on how it was designed - how UX it is. (Mixed Excitement & Traction)
Topics Scarcity forces choices , choices force action
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