Labelexpo Europe 2025 Preview with Chelsea McDougall
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Labelexpo Europe 2025 Preview with Chelsea McDougall
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Label Expo Europe is heading to Barcelona for the first time, and Labels & Labeling’s Chelsea McDougall joins Unpacking the Brand to share what’s ahead. From automation breakthroughs to flexible packaging opportunities, Chelsea gives a behind-the-scenes look at the event and the trends shaping the packaging industry in 2025.
Chapters
0:00 – Welcome and introductions
2:23 – Chelsea’s journey from crime reporting to packaging journalism
5:58 – What Labels & Labeling covers and how to get featured
9:45 – Why Label Expo is a key industry barometer
15:10 – Tech launches to watch: automation, robotics, and more
20:47 – The Pulse: new on-floor educational experience
26:15 – Global attendance and Barcelona buzz
28:48 – Folding carton and flexible packaging crossover trends
32:10 – AI in packaging: beyond marketing hype
38:40 – A day in the life at Label Expo
43:11 – Chelsea’s tips for first-time attendees
44:34 – Rapid-fire branding questions
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