Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.

In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.

What we cover:

• Staying relevant in the ever evolving world of social media
• Adapting to training and lifestyle with Endemetriosis
• The journey of how WeGlow started
• Stef’s evolving relationship with social media
• Building business for an exit
• Balancing pregnancy with career & business

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Stef Williams

02:01 Early Instagram Fitness Era

06:34 Branching Beyond Workouts

12:27 Endometriosis and Body Pressures

18:45 From Creator to Founder

23:53 Building Teams and Hiring Lessons

30:17 Product Business Hard Lessons

38:09 Why Subscription Business Models Win

43:43 WeGlow Vision and Women’s Health

45:15 Cycle Syncing Workouts

51:29 Building A Brand Beyond You

55:47 Pregnancy Pressures

01:10:59 Trust Your Gut When Hiring

01:13:37 Dream Collabs And Mentors

01:19:16 Stef’s Dream Lunch

Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW STEF

Instagram: https://www.instagram.com/stef.williams/

TikTok: https://www.tiktok.com/@stefanie_williams

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.

Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.

This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

03:02 Rewinding to March pressure

05:44 Administration day

09:13 How the debt started

15:35 Falling into the scale trap

25:38 Failed promises and roles of the restructure

32:21 Choosing administrators and buyers

38:52 The uncertainty post business sale

40:29 Relaunch red flags

43:03 Contracts, equity and legal

49:58 Communication failures

52:57 Juggling a wedding and business breakdown

58:36 Responding to ownership claims

01:02:31 Moving on to what’s next

01:09:36 Founder advice and self trust

01:14:35 Lessons from Plantmade

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW AMA

Instagram: https://www.instagram.com/amaa__official/

TikTok: https://www.tiktok.com/@amaamoagyei

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world.

Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise.

In this episode, we cover:

• The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines

• The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign

• How to scale your brand Globally

• Why having the right team is non-negotiable for high-stakes launches

• How to get brand partnerships right and the common mistakes brands still make

If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

06:56 Inside Atlantis The Royal Launch

10:25 The Moment Beyonce Said Yes

15:16 How To Create A Global Story

17:42 Marketing Principles for Startups

20:10 Creating An Authentic Brand

23:15 Launch Lessons Learned

30:32 Enjoy Success Milestones

36:58 How To Pitch Like An Underdog

39:50 What’s Next For Atlantis

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW HANAN

Instagram: https://www.instagram.com/hananeissa?igsh=OWw0azBvazhsdWt0

LinkedIn: https://www.linkedin.com/in/hananeissa/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.