Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business
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Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business
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In this episode, Lars Mangelsdorf, Co-Founder and CCO of Yokoy, takes us on a journey from his early days as an SDR to building a multi-product SaaS powerhouse. He shares candid insights on scaling aggressively, navigating complex European markets, and the hard lessons learned from over-hiring and rapid expansion. With practical advice on mastering outbound sales and adapting to market nuances, Lars reveals how every misstep paved the way for Yokoy's eventual acquisition by TravelPerk.
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