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Knowing your competition isn't just helpful—it's essential. Ever wonder if you're missing competitors you don't even know exist? You probably are.

We pull back the curtain on one of the most vital first steps in any growth strategy: comprehensive competitive analysis. Many business owners come to us believing they understand their competitive landscape, only to discover entire segments of competition they never considered. This blind spot can completely derail even the best marketing efforts.

Through our detailed process, we don't just identify competitors—we create interactive blueprints that transform complex data into actionable growth plans. These blueprints analyze the digital landscape, evaluate trust indicators like reviews and ratings, and create visual representations of content focus areas across your market. We examine each competitor's strengths and weaknesses, then develop specific action items to help you outperform them.

The most valuable element? Our strategic opportunity identification and implementation roadmap. We create detailed 30/60/90-day checklists so clients know exactly what to tackle first. This solves the common "now what?" problem that follows most competitor analyses. Whether clients implement the strategy themselves or bring us on to help, they have a clear path forward.

Ready to discover what your competitors are doing that you're missing? Reach out to us at info@launchingpros.com for a free analysis and interactive checklist customized for your business. Subscribe for more weekly tips to launch and grow your business online, and visit our website for additional free resources designed to accelerate your growth.

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Ever wondered if there's a smarter way to figure out what content truly resonates with your audience before investing significant time and money? We dive into a game-changing content testing strategy that could revolutionize your approach to video marketing.

The conversation begins with an intriguing method using Facebook "dark posts" to test video content—specifically different hooks and openings—for just $5 per test. This data-driven approach provides a retention line showing exactly where viewers drop off, allowing creators to refine their videos before wider distribution. According to one successful marketer, this testing method has "made millions" by ensuring content is optimized before scaling up investment.

We contrast this with Gary Vee's more shotgun approach of posting everything and seeing what sticks organically. For small business owners with limited budgets, we break down which strategy might work better for your specific situation. We also explore Dan Martell's TikTok thumbnail testing technique and discuss important platform differences between Facebook, Instagram, and TikTok—including audience demographics, caption space, and how these factors should influence your testing methodology.

Whether you're working with a substantial marketing budget or bootstrapping your content strategy, this episode provides actionable insights for maximizing your content's impact through strategic testing. Subscribe now and check out launchingpros.com for free resources and courses designed to help grow your business online.

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Have you ever wondered what separates viral marketing from forgettable content? The answer might surprise you—it's not about fancy equipment or big budgets, but about understanding that we've moved from the social media era into the entertainment era.

We dive into a fascinating case study of a food truck that created an ingenious fake news story about a "robbery" where the masked perpetrator enters not to steal money, but to cook himself a burger and enjoy some homemade lemonade. This brilliantly crafted video garnered nearly 23,000 likes and 16,000 shares by blending humor, storytelling, and subtle brand promotion. The genius lies in how they start with something believable, then gradually increase the absurdity until viewers realize they're watching something creative rather than actual news.

What makes this approach particularly accessible to small business owners is how the technical barriers to creating professional-looking content have fallen dramatically. With just a smartphone and user-friendly editing apps like CapCut (which costs just $9/month compared to expensive professional software), any business owner can create compelling content. The real investment isn't money—it's setting aside the time to be creative and think like an entertainer rather than a marketer.

For businesses looking to grow their online presence, the message is clear: prioritize making people fall in love with your brand through entertainment. When someone laughs at your content and shares it with friends, they're already one step closer to becoming a customer. The businesses that thrive in today's digital landscape understand that their job isn't just to sell products or services, but to create content worth sharing. Follow our podcast for weekly tips on helping your small business thrive in the entertainment economy!