If you want to build a high-growth, high-profit law firm, you need more than hustle—you need the right levers.

In this episode, I sit down with Seth Price, co-founder of Price Benowitz LLP and Blue Shark Digital, to uncover what it really takes to scale a law firm from two lawyers to over 40—and how he used that same playbook to build one of the most respected legal marketing agencies in the country.

Seth doesn’t believe in fluff. He’s lived the trial-by-fire journey of entrepreneurship and built businesses by mastering operations, intake, marketing, and team dynamics—and today, he’s pulling back the curtain.

We talk about:

1. The 3 growth levers every law firm owner must understand—and the order they actually matter in
2. How to build a business that’s not dependent on you
3. What most firm owners get wrong about software, hiring, and marketing ROI
4. When to outsource—and when it’s time to bring it in-house
5. Why your first $1M is the hardest—and how to think like the $3M+ firm you want to become

Plus: the high cost of “unicorn hires,” the underrated power of admin staff, and why investing in marketing without tracking ROI is like burning your budget.

Whether you’re stuck at $400K or strategizing for $4M, this episode delivers the unfiltered truth about growth, sustainability, and what it takes to lead like a CEO.

Seth Price is the Managing Partner of Price Benowitz LLP and founder of BluShark Digital. He scaled his law firm from 2 to 40+ attorneys and now helps other firms grow through strategic digital marketing. At BluShark, Seth leads a team that delivers high-impact SEO, content, and local search strategies tailored for legal practices. A nationally recognized speaker and host of the Scalable Law podcast, Seth shares actionable insights on scaling firms, legal marketing ethics, and operations. With a passion for growth and education, he also serves as Board Chair Emeritus of KIPP Baltimore. Seth lives in Maryland with his family.

SETH'S LINKS:

Website

LinkedIn

Podcast

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Core Solutions Group, Inc. Website

If your law firm feels like it’s running you—and not the other way around—this episode is your turning point.

Today’s guest is Steph Tuss, former CEO of a multi-million-dollar consulting firm and now a trusted advisor to high-growth businesses. In this deeply insightful and practical conversation, Steph shares how your leadership, vision, and team culture impact not just your bottom line—but the soul of your business.

We talk about:

1. What “organizational psychology” really means—and why your firm already has one (whether you know it or not)
2. Why visionary leadership matters more than KPIs (and how to get your team bought in)
3. How to stop hiring B and C players—and attract top-tier talent that actually wants to perform
4. The biggest myth about burnout and the reframe every law firm leader needs to hear
5. Why personal vision is just as important as business goals—and how it affects your finances, team, and family

Whether you’re leading a team, a firm, or just managing the chaos of your daily life, this episode is a masterclass in aligned leadership, practical mindset shifts, and how to build a business that supports the life you actually want.

The best part? It’s not about hustling harder. It’s about leading smarter—with clarity, collaboration, and courage.

Steph Tuss is a seasoned strategic advisor with over 15 years of experience empowering business founders to evolve and scale. As the former CEO of Life Is Now, Inc., she guided hundreds of businesses in leadership, operations, and team development. Steph specializes in strategic growth planning, leadership realignment, and resolving complex organizational challenges. Known for simplifying complex issues, she now works one-on-one with founders, helping them make confident, aligned decisions. When not advising, Steph travels the U.S. in her Airstream, finding inspiration in nature, music, and food.

STEPH'S LINKS:

Her website

Facebook

Instagram

LinkedIn

LAW FIRM MONEY MATTERS LINKS:

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Our Services

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website

You’re not just running a law firm—you’re building a business. So why are you still treating marketing like a side hustle?

In this powerful episode, I sit down with Ashley Robinson, founder of Green Cardigan Marketing and a master of turning “meh” marketing into real momentum for law firms. Ashley pulls back the curtain on what’s actually working right now, what’s outdated, and the hard truths law firm owners need to hear if they want consistent leads, profitable systems, and a practice that runs like a business—not a rollercoaster.

We dive into:

• Why “referrals only” is NOT a growth strategy (and what to do instead)
• What every firm needs to understand about branding vs. lead generation
• How to spot if your marketing “problem” is actually a sales, intake, or tracking problem
• Why your social media silence is costing you clients (and how to show up without going full TikTok)
• What the best firms are doing now that others are too scared to try (spoiler: it’s video, and you’re overthinking it)

If you’re tired of throwing spaghetti at the wall, wasting money on marketing that doesn’t convert, or feeling completely overwhelmed by what to do next—this is your episode.

Ashley breaks it down with honesty, humor, and zero fluff. You’ll leave knowing what matters, what doesn’t, and what to do next to stop the guesswork and finally get results.

Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow and achieve their financial goals through marketing strategies that work! Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.

ASHLEY'S LINKS:

Website

LinkedIn

Facebook

Instagram

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website