Obtenez 3 mois à 0,99 $/mois + 20 $ de crédit Audible

OFFRE D'UNE DURÉE LIMITÉE
Page de couverture de Lead With Trust

Lead With Trust

Lead With Trust

Auteur(s): Hannah Eisenberg
Écouter gratuitement

À propos de cet audio

 Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, AI tools, sales enablement technologies, social media platforms, etc. come and go at a pace that is hard to keep up with. We will explore tried-and-true, proven methodologies such as They Ask You Answer by Marcus Sheridan, we will discuss marketing and sales tactics that build trust and educate your buyers, we will talk about tools and technologies others have used effectively, and we will share practical advice on how you can start building trust in your organization.Copyright 2025 Hannah Eisenberg Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Lead, or Be Prepared to Follow — Marcus Sheridan on Leading With Trust

    Lead, or Be Prepared to Follow — Marcus Sheridan on Leading With Trust
    Nov 4 2025

    In this episode of Lead with Trust, Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers — joins Hannah Eisenberg to deliver a wake-up call for leaders still clinging to outdated marketing playbooks.

    Marcus explains why the old “content is king” formula no longer drives growth in the age of AI, zero-click search, and omnichannel buyers — and what companies must do now to earn and keep customer trust.

    What You’ll Learn:
    • Why your 2020 marketing strategy is holding you back — and how to fix it
    • How to stop outsourcing your voice and start building in-house trust
    • Why imperfection and speed beat polish and delay
    • How to practice Ethical Disruption — breaking industry norms that no longer serve your buyers
    • A simple 90-day roadmap to rebuild your marketing for the new era

    Marcus Sheridan, in His Words:“Disrupt, or be disrupted. Lead, or be prepared to follow.” (37:21)“You can’t outsource your voice and think that you’re going to become that voice of trust online.” (05:39)
    Connect With Marcus:

    Website: marcussheridan.com

    LinkedIn: Marcus Sheridan

    Next Step — Build Your 90-Day Trust Plan

    Your old playbook won’t save you — but the TrustLeader Framework can.

    Take the free TrustLeader Assessment to:

    • Identify your organization’s biggest trust gaps
    • Understand where you fall across the 3 layers of trust
    • Get a personalized roadmap for your next 90 days

    👉 Take the Free TrustLeader Assessment
    Voir plus Voir moins
    43 min
  • 15 Must Haves That Turn Your Pricing Page Into A Trust Engine

    15 Must Haves That Turn Your Pricing Page Into A Trust Engine
    Oct 21 2025

    Today’s buyers make over 80% of their buying decisions before ever talking to sales—and 75% prefer a rep-free experience. Yet most B2B companies still hide their pricing behind forms or vague “contact us” messages. In this episode, Hannah Eisenberg breaks down why transparency in pricing has become one of the most powerful trust signals in modern marketing. You’ll learn how to show pricing safely, position it with confidence, and create a pricing experience that educates and converts before the first sales conversation ever happens.

    What You’ll Learn:

    • Why hiding your pricing damages buyer trust and costs you a qualified pipeline
    • How transparent pricing helps you show up in both human and AI-assisted searches
    • The essential pricing elements every B2B website should cover—from cost drivers to ROI
    • Practical ways to write or redesign your pricing page without “locking yourself in”
    • How to use pricing articles and calculators to educate buyers and speed up sales cycles
    • The link between transparent pricing and the TrustLeader Framework principle of Complete Transparency
    Voir plus Voir moins
    31 min
  • Why Most Corporate Videos Don't Generate Sales (& The 7 Types Of Videos That Do)

    Why Most Corporate Videos Don't Generate Sales (& The 7 Types Of Videos That Do)
    Oct 14 2025
    ​Summary

    Most B2B companies invest heavily in video marketing — yet see little to no impact on sales. In this episode, Hannah Eisenberg explains why traditional brand, product, and culture videos often fail to build trust or drive revenue. She introduces the Selling Seven videos that consistently convert by focusing on education, transparency, and authenticity.

    What You’ll Learn:
    • The five types of videos most B2B companies produce that don’t generate sales
    • What the Selling Seven videos are and why they work
    • How each video supports a different stage of trust-building in the TrustLeader Framework
    • Practical tips for creating videos that educate and convert
    • How to identify which videos to prioritize in your own strategy

    Timestamps:
    • 0:00 Introduction to Video Marketing Challenges
    • 06:27 The Five Video Types to Avoid
    • 06:54 The Selling Seven: Effective Video Types
    • 07:37 1. The Landing Page Video
    • 09:14 2. The 80% Video
    • 10:48 3. The Product or Service Page Video
    • 11:43 4. The Bio Video
    • 13:39 5. The Customer Journey Video
    • 14:48 6. The Cost & Price Video
    • 17:42 7. The Claims We Make Videos
    • 18:38 Why Selling 7 Videos Work
    Voir plus Voir moins
    23 min
Pas encore de commentaire