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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Auteur(s): Content Allies - B2B Podcast Production
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À propos de cet audio

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.2024 Content Allies Inc Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Creating Human-Centered Workplaces in the Age of AI with Oz Rashid at MSH
    Nov 18 2025

    True leadership isn’t about authority — it’s about connection, empathy and purpose. In this episode, Oz Rashid, Founder and CEO of MSH and Host of the “Hire Learning” podcast, dives into leadership, culture and the evolving expectations of today’s workforce. Drawing from his extensive experience in talent strategy, Oz explores what it takes to build high-performing teams in a rapidly changing business landscape. The discussion centers around people-first leadership, authenticity and the power of intentional hiring.


    Key Takeaways:


    00:00 Introduction.

    01:39 MSH began in 2011 with the intention of making hiring smarter and more data-driven.

    05:25 Hiring hasn’t evolved like other industries, driving a need for innovation.

    10:12 AI is advancing hiring, but full automation remains a long way off.

    15:08 Client success fueled demand for MSH’s tech, Aeon, prompting a broader launch.

    19:59 Aeon’s roadmap expands beyond hiring to support people in an AI future.

    25:16 The best hires often come from organic, unexpected connections.

    30:05 Recent layoffs haven’t been a result of AI, but automation may soon change that.

    35:13 Adapting to change is essential. Those who resist new technology risk being left behind.


    Resources Mentioned:


    Oz Rashid

    https://www.linkedin.com/in/ozrashid/


    MSH | LinkedIn

    https://www.linkedin.com/company/mshtalent/


    MSH Talent | Website

    https://www.talentmsh.com/


    Aeon | LinkedIn

    https://www.linkedin.com/company/aeonhire


    Aeon | Website

    https://www.aeonhire.com/


    "Hire Learning" Podcast

    https://open.spotify.com/show/7CKt8PyliIOgm4DjcVIkVv



    This episode is brought to you by Content Allies.


    Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.


    We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.


    You show up and have conversations, we handle everything else. Learn more at ContentAllies.com




    #B2B #BusinessLeaders #Leadership

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    36 min
  • Modernizing Impact Strategy with Neelima Grover of Q2Impact
    Oct 1 2025

    Losing 85% of her company portfolio became the catalyst for radical reinvention. In this episode, we're joined by Neelima Grover, Founder and CEO of Q2IMPACT. She shares hard-won insights from navigating transformation, crisis and reinvention at the helm of a global consulting firm.


    Neelima explores how Q2IMPACT, after losing 85% of its business due to a governmental shift, pivoted to become an AI-first organization while continuing to serve global development and national security needs. She reflects on resilience, leadership and rebuilding from the ground up.


    Key Takeaways:


    00:00 Introduction.

    01:52 Q2IMPACT delivers reliable data that drives efficiency, productivity and ROI.

    04:36 The team sustains work in 96 countries through local hiring and partnerships.

    10:10 Maverick uses 27 years of data to generate predictive insights with AI.

    12:54 A policy shift erased 85% of growth plans, triggering major transformation.

    18:47 In crisis, choosing action and community over despair paved the way forward.

    22:01 Take a breath, stay clear-headed and move fast to manage financial impact.

    24:59 Build resilient teams that adapt and sprint through constant change.

    28:13 Closed doors lead to open ones — find the opportunity and act on it.


    Resources Mentioned:


    Neelima Grover -

    https://www.linkedin.com/in/neelima-grover


    Q2IMPACT LinkedIn -

    https://www.linkedin.com/company/q2impact


    Q2IMPACT website -

    https://q2impact.com/



    This episode is brought to you by Content Allies.


    Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.


    We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.


    You show up and have conversations; we handle everything else. Learn more at ContentAllies.com



    #B2B #BusinessLeaders #Leadership

    Voir plus Voir moins
    29 min
  • Making the Invisible Visible: Team Utilization Strategy with Michael Daoud of Visus LLC
    Apr 21 2025

    Utilization isn’t just a metric — it’s the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud, Founder and CEO of Visus LLC, sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of weekly over monthly KPI tracking for agility.


    Key Takeaways:

    

    (00:54) Making utilization transparent directly impacts revenue and profitability.

    (01:44) Custom data pipelines using PSA platforms offer richer insights than native reports.

    (03:27) Daily time entries are essential for real-time visibility.

    (05:44) Color-coded bar charts inspire self-correction without management pressure.

    (09:46) Transparency prevents idle bench time and promotes strategic internal initiatives.

    (12:17) Weekly tracking allows earlier course correction than monthly reviews.

    (14:24) Teams can start with spreadsheets before building advanced data warehouses.

    (16:09) Team members can access their utilization data anytime without waiting for reports.


    Resources Mentioned:


    Michael Daoud

    https://www.linkedin.com/in/michaeldaoud/


    Visus LLC | LinkedIn

    https://www.linkedin.com/company/visus-llc./


    Visus LLC | Website

    https://visusllc.com/





    This episode is brought to you by Content Allies.


    Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.


    We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.


    You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.




    #B2B #BusinessLeaders #Leadership

    Voir plus Voir moins
    18 min
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