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Leadership, Brand Strategy & Transformation - Minter Dialogue

Leadership, Brand Strategy & Transformation - Minter Dialogue

Auteur(s): Evergreen Podcasts | Minter Dialogue
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À propos de cet audio

 With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.© 2010-2024 Leadership & Brand Strategy - Minter Dialogue Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Cultural Forces with Mykolai Sierga: Ukraine's Secret Weapon in International Relations (MDE618)

    Cultural Forces with Mykolai Sierga: Ukraine's Secret Weapon in International Relations (MDE618)
    Jul 19 2025
    For this special episode, I sat down with Mykolai Sierga, the founder of Cultural Forces, a Ukrainian organization using art and culture to address wartime challenges. We explore how Mikolai rapidly pivoted from artist to soldier to cultural ambassador after Russia's invasion. He shares insights on masculinity in crisis, the power of storytelling in war, and using music to bridge divides. We discuss Cultural Forces' innovative approach to maintaining support for Ukraine internationally, including performances at NATO and Cannes. Mykolai offers a unique perspective on the transformative impact of war and the vital role of culture in shaping societal values and political landscapes.
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    53 min
  • Pete Steege: Transforming Accidental CEOs into Purposeful Leaders (MDE617)

    Pete Steege: Transforming Accidental CEOs into Purposeful Leaders (MDE617)
    Jul 12 2025
    In this episode, I sit down with Pete Steege, author and expert on helping accidental CEOs uncover meaning and lead with purpose. We explore the concept of radical clarity and how it reveals true business meaning. Pete shares insights on his CMP framework (Clarity, Meaning, Purpose) and discusses why meaning is essential for business success. We delve into the challenges faced by accidental CEOs, the importance of shared meaning, and how to take calculated risks. Pete offers valuable advice on finding your company's truth and standing out in the market. We also touch on the unbounded potential of meaning and how leaders can evolve by making room for it in their lives and businesses.
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    53 min
  • From Jeans to Padel: Joe Middleton's Journey in Crafting Brand Culture (MDE616)

    From Jeans to Padel: Joe Middleton's Journey in Crafting Brand Culture (MDE616)
    Jun 21 2025
    I had the pleasure of interviewing Joe Middleton, a seasoned professional in the apparel industry who's now making waves in the world of paddle tennis with his brand, Pulco. Joe shared his journey from playing cricket and field hockey to working for Levi's and Canterbury, before retiring and then unexpectedly diving into the paddle tennis market. He identified a gap in the sport's apparel and set out to create a brand that reflects the unique culture of paddle tennis. Joe emphasized the importance of understanding consumer needs, developing innovative fabrics to address sweat issues, and crafting a distinct brand identity separate from traditional tennis wear. He discussed Pulco's global expansion strategy, focusing on key cities worldwide rather than a country-by-country approach. Joe's passion for the sport and his commitment to creating a brand that embodies the addictive nature of paddle tennis shone through our conversation, leaving me excited about the future of both Pulco and the sport itself.
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    1 h et 2 min

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