In this episode of The Badass Softie Podcast, Dr. J.J. Peterson sits down with creative business mentor and coach Laura Higgins for a heartfelt, grounded conversation on what it really means to lead as a creative.

Laura opens up about her journey from “generalist” uni dropout to running a successful business coaching over 1,000 creatives — and the mindset shifts, courage, and leadership skills she had to build along the way.

Together, they explore the tension so many creatives feel:

• Can I be ambitious without losing my softness?
• Can I lead boldly without abandoning my heart?
• Can I be an artist and an entrepreneur?

Laura makes the case that leadership isn’t a personality type — it’s a learnable skill. And when creatives pair structure with soul, something powerful emerges: sustainable success without losing the magic.

In this episode, you’ll learn:

• Why creatives often struggle with self-worth and visibility
• The real reason imposter syndrome hits heart-led leaders so hard
• How to balance your “artist self” with your “entrepreneur self”
• Why leadership is a set of skills — not an identity change
• How to protect your creativity (your greatest currency)
• Practical steps to get more leads, sell confidently, and scale with intention
• Why kindness and boundaries can (and should) coexist

Connect with Laura:

• Instagram: https://www.instagram.com/laurahiggins/
• YouTube: https://www.youtube.com/@laurahigginsofficial

Send this episode to the creative friend who keeps saying “one day.” Today could be the day they finally go for it.