Burnt out by content creation? Glued to your phone, cranking out posts that barely get engagement? You're not alone—and there’s a better way.

Academics starting their businesses often fall into the trap of chasing social media trends—thinking they have to do Reels, show up daily, and perform for the algorithm.

In this episode, I walk you through a step-by-step system that simplifies content creation by drawing on your academic strengths—writing, planning, and strategic thinking.

This is the exact system I've used to create a month of content in a few hours—and stay off the content hamster wheel that leads to burnout.

You’ll learn how to brainstorm blog topics, batch-write posts, repurpose them for social media, and even delegate to AI (ethically and efficiently). If content has ever felt overwhelming, this is how you can simplify.

🎧 What You’ll Learn:

Why Instagram-style content isn’t effective for academic businesses

How to repurpose blog content into multiple social posts

A 3-step batching system that saves hours of time

Tips for using AI tools (like Claude and ChatGPT) without losing your voice

How to avoid burnout and still show up online

📚 Resources Mentioned:

Ep 39 of my podcast with SEO expert Laura Jawad

📣 Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor

00:00 - Target mindset shift away from fleeting social media engagements.

03:40 - Choose where to spend time online based on ideal client presence.

04:02 - Brainstorm topics based on client questions to improve SEO.

05:14 - Create a list of five to ten questions, select the top four.

06:27 - Draft short blog articles, aiming for 1000-1500 words each.

11:48 - Avoid task switching; focus periods for each content creation step.

13:24 - Repurpose blog posts into social media content for consistent messaging.

15:07 - Use excerpts from blog articles for engaging LinkedIn posts.

19:05 - Use AI tools for drafting social media posts based on articles.

21:14 - Expect low visibility; only a small percentage of followers will see posts.

25:38 - Schedule blog articles in advance for consistent content delivery.

30:05 - Implement a systematic approach for efficient content creation over time.

31:26 - Protect your energy; pace content creation to avoid burnout.

32:57 - Focus on platforms that resonate with your target audience.

35:02 - Success isn’t based on follower count but on client conversion.

36:17 - Prioritize driving engagement toward your email list for control.

37:17 - Understand that building a brand takes time and effort.

37:55 - Practice will help refine your brand voice and messaging.

39:02 - Utilize support resources like coaching when growing your business.

39:44 - Explore educational opportunities for aspiring academic editors.

39:52 - Each step in content creation contributes to your professional growth.

Hosted on Acast. See acast.com/privacy for more information.

Are you afraid to leave academia because you've “invested too much” or feel like it’s “too late” to start over?

In this episode, master life coach and midlife mentor Suzy Rosenstein shares how to regret-proof your life, especially if you’re over 50 and stuck in a career that no longer fits.

Suzy left a 27-year career and built a thriving coaching business—proof that it’s never too late to pivot.

If you're in midlife and wondering “is this all there is?”, this episode is your wake-up call.

We cover:

☑️ Why being stuck isn't just painful—it's costly

☑️ How identity and fear keep us trapped in academia

☑️ Simple mindset shifts to help you imagine a new future

☑️ How Suzy used coaching to get unstuck and build a business

☑️ Why it’s okay (and essential) to want more

🎧 Whether you're thinking about leaving your faculty role, building a side hustle, or just feeling “off,” this is a must-listen for anyone craving more clarity and freedom in midlife.

RESOURCES MENTIONED:

Suzy Rosenstein's podcast: Women in the Middle

Take Suzy's Midlife Quiz: https://midlifequiz.com

Suzy's coaching site: https://suzyrosenstein.com

Connect with Suzy on Instagram: https://www.instagram.com/themidlifecoach_suzy

🎯 Want to end burnout and become an academic editor or coach?

Go to AcadiaEditing.com/BecomeAnEditor

02:23 - Personal transformations during midlife are common and necessary

10:00 - Detaching from academic identity is a significant challenge

11:12 - Rethinking identity can offer opportunities rather than a crisis

17:09 - Understanding the cost of staying stuck is crucial

19:00 - Prestige in academia does not equate to personal fulfillment

20:06 - Journaling helps examine limiting beliefs .

24:21 - Imagining success can counter fears of failure

25:24 - Exploring alternatives can unveil unexpected career options .

29:28 - Engaging in curiosity without immediate action is valuable .

31:27 - Identifying perspectives about potential career changes is critical .

33:01 - Solidifying your what is essential before determining how .

34:42 - "I'm open to the idea that" promotes exploration of possibilities .

36:32 - Transitioning from academia to business fosters community connections .

39:04 - The online entrepreneurial world offers diverse opportunities .

40:57 - Group coaching can enhance the transition experience .

41:36 - Taking advantage of midlife opportunities can be life-changing .

42:11 - Personal stories of resilience in entrepreneurship are inspiring .

42:44 - Midlife quizzes and exploration can clarify future desires .

46:29 - Embracing a beginner's mindset is essential for growth

Hosted on Acast. See acast.com/privacy for more information.

Why does investing in your academic business feel terrifying?

You've spent tens of thousands of dollars on your education—but when it comes to starting your academic editing or coaching business, you're trying to do it with zero investment, zero tools, and zero support. Why?

Because academia trained you to survive on scraps.

This week, I’m breaking down:

💡 Why investing feels so risky for academics

💡 How to shift into a true ROI (return on investment) mindset

💡 What I did wrong at first (and how I changed my strategy)

💡 Small, high-impact investments that can save you time and land you clients faster

If you're tired of spinning in circles and trying to figure it all out yourself—this episode will help you take that first powerful step toward a business that actually pays you (well!) and gives you your life back.

👇 Resources mentioned in this episode:

PerfectIt editing software: intelligentediting.com

BeefText: beeftext.org

TextExpander: textexpander.com

Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor

00:00 - Introduction of the topic about money in business.

00:52 - Importance of investment in your business, not treating it like a hobby.

03:28 - Academia teaches resourcefulness, not investment.

04:07 - Spending on your business is a responsible choice.

04:49 - You need tools and support to build a successful business.

06:10 - Reclaiming agency as a business owner is essential.

07:07 - Invest in learning how to run a successful business.

11:55 - DIY mindset keeps you stuck; investing buys back your time.

12:29 - Shift to an ROI mindset to think like a CEO.

14:32 - Statistical predictions guide your investment decisions.

20:04 - Coaching programs provide structure and accountability for growth.

22:22 - Tools and systems simplify workflows and improve efficiency.

24:26 - Use flexible payment options to attract more clients.

28:52 - Community support enhances your business journey.

31:00 - Over-analysis can hinder decision-making and progress.

35:00 - Start small but start investing now to see growth.

36:28 - Acting like a CEO boosts confidence in business.

38:00 - Investing improves your chances of attracting higher-paying clients.

39:58 - Your past investments in education justify new business investments.

41:45 - Importance of joining a program to support your growth.

42:28 - Conclusion and invitation to consider the program offered.

Hosted on Acast. See acast.com/privacy for more information.