Is Facebook still worth it for legacy campaigns? This episode unpacks digital myths, donor behaviour, and why quality over quantity matters.

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Is Facebook really the key to legacy fundraising—or is there a smarter way? Richard and Molly reveal fresh strategies for reaching the right people at the right time.

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I dive into how storytelling makes legacy giving feel real and inspires action. Discover simple ways to craft warm, materials that connect with supporters emotionally

Scottish Wildlife Trust - showing impact of a named legator

https://www.youtube.com/watch?v=ldkVmyRBtAw

ShelterBox – pledger case studies https://www.youtube.com/watch?v=XBdX0PWft5I

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P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

Do you still need a printed legacy brochure in a digital world? This episode breaks down why print still matters and how to make your digital materials truly connect.

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Discover the essentials every legacy leaflet and brochure needs to engage supporters and inspire gifts in Wills—without overwhelming them.

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Lucy, under my guidance, crafted a compelling legacy strategy and proposition, winning the backing of her team and loyal supporters. Curious how she turned a vision into reality and gained their enthusiastic support? Listen to Part 1 and this Part to find out.

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Mentored through the creation of a compelling legacy strategy, Lucy Anderson Jones shares how she engaged her team and supporters to secure a transformative legacy gift. Could you benefit from this approach?

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P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser

How is strategic storytelling shaping legacy fundraising across Europe—and what can the UK learn from it?