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Spellbinding IP: Patent, Trademark, and Business Strategy

Spellbinding IP: Patent, Trademark, and Business Strategy

Auteur(s): Julie King
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À propos de cet audio

Learn about important intellectual property and business law issues every small business owner needs to know about. Julie King is a licensed patent attorney who practices intellectual property, business, and estate planning law. She loves talking about how tools like patents, trademarks, copyright, trade secrets, and more can be used to protect a business and brand, be used to help them grow, and become highly valuable business assets on their own. Episode transcripts are available at kingpatentlaw.com/blog. VIDEO versions only on Spotify, YouTube, Substack, and at kingpatentlaw.com/blog.Julie King Économie
Épisodes
  • The Four Ghosts of Poor Intellectual Property Succession Planning
    Nov 19 2025

    Let’s look at the specific risks of poor intellectual property succession planning. These are the ghosts of your assets that haunt your legacy if you fail to plan properly.

    1. The Patent Ghost: Missing the Clock. The executor of your estate is managing property taxes, house sales, and who gets the valuable coin collection; they are most likely not automatically tracking USPTO patent maintenance fee deadlines, which occur at the 4th, 8th, and 12th year. If those deadlines are missed, the patent is dead, and its value is zero. If the executor fails to file the proper ownership transfer documents, the legal right to its benefits remains in purgatory.

    2. The Trademark Ghost: Competitor Capture. Your heirs might be grieving and not well-versed in handling a trademark. If they fail to file the necessary maintenance and renewal documents showing continued use in commerce, the USPTO will cancel the registration, and if the mark hasn’t been used in commerce for at least three years, your biggest competitor can simply step in and register the abandoned mark.

    3. The Trade Secret Ghost: This one is the fastest killer. If the documents securing your trade secrets (like NDAs or internal protocols) are not enforced by the executor, or if they don't even know where they are, the secret can be compromised or simply lost. Either way means its value is lost forever.

    4. The Business Ghost: If you own the patent or trademark as an individual, license it to your business as an LLC or corporation (because you are doing that and not being sloppy about that kind of important business asset), and only address the IP in your will, you create massive confusion. If an heir who doesn’t know how to maintain the IP properly or who hates your business partners gets your IP, your business will have a serious problem. Without clear documents, the business often gets tied up in court for years.

    I dive into the specifics of succession plans in other episodes this week, so check them out and stay tuned for the sequels!

    Intellectual property is one of the most terrifyingly useful tools you have. If you’re a creator or other entrepreneur ready to build a frighteningly powerful brand and business, you need to know how to use it.

    You don't have to face the darkness alone. To learn more about protecting your creations, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com.

    I’m Julie King, a licensed attorney in Champaign-Urbana, Illinois, and I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property.

    If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe if you haven’t already!

    You can find all of my other frighteningly good content on the King Patent Law website, at "Spellbinding IP: Patent, Trademark, and Business Strategy" on all major podcast platforms, and at @kingpatentlaw on most social media.

    The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

    Thank you for tuning in. Stay legally sharp, and keep rocking your IP!

    #patent #trademark #copyright #intellectualproperty #businesstips #estateplanning #successionplanning

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    3 min
  • Intellectual Property vs. General Estate or Business Assets: The Terrifying Difference at Death
    Nov 18 2025

    Most people think of their IP like a regular asset that upon their death will either transfer automatically or be handled easily by the executor of their estate. But IP is different. IP is a tricky beast.

    The biggest, most terrifying difference is this: Patents and trademarks are time-sensitive, living assets that require active maintenance and use to survive and special documents to transfer ownership.

    • A patent is a 20-year legal monopoly. Renewal fees are due three times during those 20 years. If your executor doesn't know the exact schedule and misses one maintenance fee payment, that patent is permanently dead and immediately enters the public domain. The clock is heartless; it does not stop for probate, and ignorance is no defense.

    • A trademark can be perpetual, but only if it's used, and a registration’s lifespan depends on both use and filing renewal documents along with fees. If your heir inherits the mark but fails to continue using it in commerce for the goods and services listed, the law presumes the mark has been abandoned, and if they don’t file the renewal documents and pay the fees, the USPTO will cancel the registration.

    I'll dive into the specifics of succession plans in future episodes, so stay tuned for the sequels!

    Intellectual property is one of the most terrifyingly useful tools you have. If you’re a creator or other entrepreneur ready to build a frighteningly powerful brand and business, you need to know how to use it.

    You don't have to face the darkness alone. To learn more about protecting your creations, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com.

    I’m Julie King, a licensed attorney in Champaign-Urbana, Illinois, and I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property.

    If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe if you haven’t already!

    You can find all of my other frighteningly good content on the King Patent Law website, at "Spellbinding IP: Patent, Trademark, and Business Strategy" on all major podcast platforms, and at @kingpatentlaw on most social media.

    The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

    Thank you for tuning in. Stay legally sharp, and keep rocking your IP!

    #patent #trademark #copyright #intellectualproperty #businesstips #estateplanning #successionplanning

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    2 min
  • What Happens to Your Patents and Trademarks When You Die? The True Terror of Poor Planning
    Nov 15 2025

    You spend years, effort, and serious money, often tens of thousands of dollars, to create a valuable intellectual property empire. You secure those priceless patents, register those robust trademarks, protect your valuable copyrights, and lock down those precious trade secrets. You’ve built an IP asset portfolio designed to generate income for years, even decades.

    But here is the true terror: When you're gone, does that empire continue to generate value for your heirs or business partners, or does it become a worthless liability? We're talking about The True Terror of Poor Planning.

    Hello, and welcome back to Spellbinding IP: Patent, Trademark, and Business Strategy, the show that helps you build a brand so strong, it survives its own sequel.

    The thesis today is simple, yet alarming: A standard will and skimpy business operation documents can be a death sentence for your most valuable intellectual property. If you haven't taken specific legal steps to address the unique life cycle of your patents and trademarks, your competitors could inherit them before your family or business does.

    Let's dive into how intellectual property can end up in the legal graveyard and how you can prevent that.

    In this episode:


    • I. Introduction: The Unattended Asset (0:00)
    • II. Intellectual Property vs. General Estate or Business Assets: The Terrifying Difference at Death (1:19)
    • III. The Four Ghosts of Poor Intellectual Property Succession Planning (2:38)
      1. The Patent Ghost (2:50)
      2. The Trademark Ghost (3:23)
      3. The Trade Secret Ghost (3:49)
      4. The Business Ghost (4:13)
    • IV. Your Legal Epitaph: Why the Standard Will Fails Your Intellectual Property Legacy (4:48)
    • V. Stopping the Terror of Poor Planning of Intellectual Property Succession (7:00)


    If you are serious about protecting the assets you've worked so hard for, don't let the True Terror of Poor Planning define your legacy.

    I'll dive into the specifics of those LLC agreements and succession plans in future episodes, so stay tuned for the sequels!

    Intellectual property is one of the most terrifyingly useful tools you have. If you’re a creator or other entrepreneur ready to build a frighteningly powerful brand and business, you need to know how to use it.

    You don't have to face the darkness alone. To learn more about protecting your creations, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com.

    I’m Julie King, a licensed attorney in Champaign-Urbana, Illinois, and I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property.

    If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe if you haven’t already!

    You can find all of my other frighteningly good content on the King Patent Law website, at "Spellbinding IP: Patent, Trademark, and Business Strategy" on all major podcast platforms, and at @kingpatentlaw on most social media.

    The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

    Thank you for tuning in. Stay legally sharp, and keep rocking your IP!

    #patent #trademark #copyright #intellectualproperty #businesstips #estateplanning #successionplanning

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    10 min
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