Hello, it's Tuesday 10 February 2026.

Today's episode is a big one and it's all about pricing. It's such a hot topic: everyone wants answers and so I thought I'd share my experiences of it. I'm covering the nitty-gritty details including why pricing properly matters, what information you need to calculate the cost of producing stems (and how you do this), how I do the sums, all the elements growers have to consider, margins for wholesale and retail customers, the importance of market research, why imports are cheaper and why customers in the UK won't have much idea of what British-grown flowers actually cost to produce, and why the margin for retail customers is higher.

I hope you find this episode helpful: if you have any questions please get in touch and I'll answer them (if I can!) in a future episode. Speaking of which, please join me in the next episode for my Plant Profile Series - you're always very welcome.

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Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk.

Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.