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Let's Talk Dog Business

Let's Talk Dog Business

Auteur(s): Jo & Vicky
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 Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started. Gestion et leadership Économie
Épisodes
  • Designing The Life You Want!

    Designing The Life You Want!
    Mar 11 2026
    Most dog trainers started their business because they’re passionate about helping dogs and their people. But it’s easy to slide into simply “paying the bills” and building a life that feels more like a grind than a choice. Are fear, “sensible” decisions, and other people’s noise quietly stopping you from running your business in a way that actually supports the life you want? In this episode, Jo & Vicky get honest about how they’ve been stuck there too – and how they got out. They unpack the trap of waiting for the “right time,” how we squander our best years by playing safe, and how to uncover your unique dog training superpower so you can build a business (and life) you love now, instead of doing what most people do - waiting until you retire. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz - https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Don’t wait for “someday” to live the life you want. The harsh reality is that someday you will be less physically or mentally capable of making living the life you want actually happen. You don´t have to be “special” to have an impact. Every single person has unique capabilities that when used to the full can transform important aspects of other people´s lives. It’s human nature to play it safe – our brains use “sensible” plan like waiting until we’ve saved more cash as a way to keep us from taking risks. Then we spend that extra cash on fixing the washing machine and never move forward. You need to shift your mindset and push yourself to take action instead of endlessly waiting for perfect conditions. There will be challenges and you will still have to fulfil your responsibilities, but with planning and taking consistent action, you will transform your life. BEST MOMENTS “We make life so much harder for ourselves, nobody else is doing it…. we're applying that pressure on ourselves.” “I believe every single person out there has a unique ability, a unique skill set, a unique superpower that, if they chose to lean into, could do amazing things.” “Flip that - Don't go but it might not work … ask well, what if it did work? What could be happening right now if you did do the thing and it worked?” “That was all in his head and that was causing him stress.” EPISODE RESOURCES The 4 Hour Work Week by Timothy Ferriss - https://www.amazon.co.uk/4-Hour-Work-Week-Escape-Anywhere-ebook/dp/B006X0M2TS SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. 🏆 Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results.
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    49 min
  • Impact of Our Force Free Decision – The Damage You Can Do To Your Own Business

    Impact of Our Force Free Decision – The Damage You Can Do To Your Own Business
    Mar 4 2026
    Dog trainers spend a lot of time worrying about big issues that could damage their business - bad launches, slow enquiries or picking the wrong niche. Yet some of the most damaging things you do businesswise actually start quietly in your own head. In this episode, we talk about how our decision to only work with force free trainers was 100% right on paper, but still knocked our confidence, visibility, and momentum. How we went from “f**k yeah, this is brilliant” to doing the bare minimum, hiding behind excuses, and calling it strategy. We unpack what fight, flight and safety mode really look like in a dog business, how that shows up in your marketing and client delivery, and how we’re climbing back out of our rut by getting back to what we do best and actually being ourselves again. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Not being yourself and holding true to your values is a huge mistake. There is nothing wrong with listening to the opinion of others, but when you start letting what people think govern how you act, it becomes toxic. Staying true to your values is essential. Once self-doubt creeps in often you stop taking action. You start to play small and try to stay below the radar. Or you enter a defensive fight the world mode. Both are mentally and emotionally exhausting and very bad for business. Regular self-reflection helps you to avoid this pitfall. If you are in a rut, use what Jo & Vicky share in this episode to climb back out. BEST MOMENTS “That feeling of being lost and not knowing what to do for the best, that paralyses your ability to show up in any way, shape, or form. That is how you can damage your own business.” “We fell off a cliff, and now we’ve climbed back to the top.” “There will always be fallout, no matter what decision you make.” “All of that's because I was listening to everybody else instead of owning my own space.” EPISODE RESOURCES Going 100% force free trainers’ episode - https://podcasts.apple.com/gb/podcast/owning-our-decisions-reflecting-on-a-challenging/id1727170978?i=1000736342020 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    44 min
  • The Importance of Trust

    The Importance of Trust
    Feb 25 2026
    For any dog business, trust is the most important currency - and every client interaction either tops up or drains your clients’ “trust account.” Yet, building trust is becoming more difficult. Consumers are increasingly suspicious of what they see. So, dog pros need to ask: “How do I show up as genuine in a world where the first thing people ask is - is this real or AI? In this episode, Jo & Vicky break down what trust actually looks like in a dog training business today. They cover using AI without losing your voice, why using your clients’ real words matter more than polished trainer speak, and how sharing the small, real, behind-the-scenes moments quietly make it easier for the right people to say yes to what you offer. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS AI can be useful, but obviously AI-written content feels inauthentic and makes subconscious withdrawals from your audience’s trust account, especially if it doesn’t sound like you. AI works best as a thinking partner that helps you articulate ideas when you’re stuck, not as a shortcut that replaces your own brain and voice. Get out of the habit of writing to impress other dog trainers. Your audience is real-life dog owners that need help. Make content that speaks directly to them and use the exact language they use. Unintelligible jargon kills trust. Big brands can lean on their logo; solo dog pros can’t. Showing your face, name, story, and even mundane life moments e.g. laundry on the bed behind you is what lets people feel safe choosing you. It´s not enough to share your founder story and leave it at that. Your story is a thread that people follow, so keep sharing as you progress or things change. Clients are growing sick of being given some basic instruction then being left to get on with things. They want real human support – more connection and guidance. Showing what goes on in your business behind the scenes builds trust. People get to see how much effort you put into looking after them and their dogs. Being your true self helps the right clients to opt in. BEST MOMENTS “I'd say it probably takes longer, in some instances, to use AI to write stuff.” “It's not going to resonate if it's not what your people would be saying.” “It's not that nobody's spending they're just adding a few more steps into their spending process.” “If it comes from the heart, it will come across in whatever format you choose.” “You can't expect somebody to hand over some cash if there's no element of trust there.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists, and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    42 min
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