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Lies, Damned Lies & Statistics

Lies, Damned Lies & Statistics

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We look at the crucial role that data plays in creating and analysing customer experience. 

  • Why is data so important for customer experience?
  • How do you make data make sense to personas?
  • How can we make data more simple to understand?
  • Quant v qual?
  • How can you tell customer stories with data?

Presented by Sue Carter. Featured guests Stephen Priestnall & Richie Hester.

Recorded & Edited by Mr Anderson Limited.

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