Graeme Millar is a fifth-generation roofing contractor, former chairman of IFD and @nfrc and a legend in the UK roofing industry. In this deeply reflective and honest conversation, Graeme opens up about life after selling his company, his unexpected entry into roofing after the death of his father, and the tough decisions he had to make along the way.

We dive into topics most roofing podcasts never touch like what happens when your kids don’t want to take over the family business, what you lose while chasing success, and how to hire the right people not just based on skills, but values.

He also shares what roofing in Europe gets right that the U.S. struggles with, why trade work is losing appeal among younger generations, and the real secret behind long-term success in this industry.

This is one of those episodes where you’ll walk away with more perspective than tactics and that’s exactly what makes it powerful.

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