If you're managing LinkedIn Ads campaigns and want to know what tactics are working best right now, this episode is for you.
Marc and George break down what’s working right now across the 50+ B2B clients they manage at Winbox.
In this episode we cover:
A quick intro to the channel and its hosts
The rise of Thought Leader Ads and why they outperform classic company posts
How to execute high-performing video campaigns (even if your brand has limited creative resources)
Why so many B2B brands are shifting budget into brand-building on LinkedIn
What LinkedIn’s new personalisation features mean for marketers
Whether you're a CMO, performance marketer, founder, or in-house media manager, this deep dive will give you a clear playbook for what to prioritise on LinkedIn right now.