Show Resources

• Reach out to Ian Nelson on LinkedIn
• Ian's Website
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your LinkedIn presence and fill your calendar with qualified leads, this is one episode you can’t afford to miss.

Show Transcript

For the full show transcript, see the show notes page here: Episode 162

• Connect with Gina Kleiner on LinkedIn
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, or corrections

Summary

AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns.

Show Transcript

For the full show transcript, see the show notes page here: Episode 161

• Amazing video ads performance with Chandler Quintin
• Chandler Quintin on LinkedIn or funb2bads.com
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Subscribe
• Rate/Review
• Contact us with any questions, suggestions, or corrections

In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms vertical (9:16) and square (1:1) in view rate, completion rate, and cost efficiency—by as much as 2x to 4x.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 160